Marketing Tech has been a Buffalo Web Design shop for more than a decade. We started as a marketing services firm with expertise in direct mail and print. Today, we are also web experts, and we have developed a specialty in integrating print and online tactics to get you the best results for your marketing investment.
One of the standards we utilize at Marketing Tech is the use of the WordPress Content Management System for developing our sites. There are many reasons, but here we share ten great ones.
10 Reasons to Use WordPress for Your Website
There was a time, not so long ago, when building your own company website meant only hiring a web development team. Sure, you could attempt to do it yourself. But when all was said and done, you’d end up hiring a web development team to fix the mess and help you understand why your site is not receiving any traffic.
Happily, those days are gone. Thanks to WordPress, you get the best of both worlds – Marketing Tech builds the site, and you get the flexibility of control and scale. If you’re in the market for a new website, here are ten reasons why WordPress is the ultimate choice.
1. WordPress Is Free
First of all, WordPress is free. Unlike some other open source web development programs, WordPress is totally free and there are no hidden costs. Well, kind of. There are some amazing plugins that cost a few bucks but are absolutely not required.
Rest assured, you will never be charged for an upgrade of the core system. WordPress is free to everyone, regardless of the size or complexity of your website.
2. WordPress Is Easy to Use
This is the big one. WordPress is remarkably easy to use. It offers an intuitive user interface that makes it easy to add pages and blog posts, images and multimedia files, and a variety of plugins to expand the core features. The built in simplicity reduces time spent formatting and managing your site, leaving you free to concentrate on expanding your business.
The massive library of plugins available lets you turn your website into an ecommerce platform, a business directory listing site, an invoicing system, a photo gallery or anything else you can dream of! To take it one step further, Marketing Tech adds instructional videos right to your administrative dashboard for easy reference.
3. Say Goodbye to Hand Coding
WordPress is a self-contained Content Management System (CMS), and as such does not necessarily require any additional HTML or FTP editing software. This is a huge advantage for the novice webmaster. WordPress makes it easy to add new content, format blocks of text, and upload and edit multimedia files. With WordPress, you will not need any additional editing software. Everything is built in to the system itself.
However, if you like to craft your content and understand HTML, you can easily use the “text” tab on any page or blog post and hand code to your heart’s desire. WordPress seriously rocks.
4. You Have Total Control Of Your Website
With WordPress you have total control of your site; you involve Marketing Tech only when necessary, such as for major theme updates. There are 1000’s of themes available for free as well.
Because WordPress is browser based, you can make changes to your website from any internet connected computer. WordPress also allows you to assign multiple users to your site, with individualized log-ins and access levels. This makes it easy to delegate certain site responsibilities to valued employees and team members.
5. You Can Customize Your Website
Back to themes – you are not limited to a theme that was created for someone else. The web is a crowded place, and to get noticed, you need a website that represents you. WordPress is highly configurable, and Marketing Tech will leverage features to produce a site that represents your brand with a custom theme. This will give you the scalablity you need with a website that lasts.
6. WordPress Provides a Built-in Blogging Platform
WordPress began as an open source blogging platform, and all sites created with WordPress contain this built-in blogging feature. Now, we know the importance of content marketing for creating brand recognition and interacting with your community and followers. Blogging is definitely a prime way to provide this value to your readers.
Regular blog posts of unique content also help to give your site traction in the search engines. WordPress makes it easy to create and manage your company blog, including setting up RSS feeds and email subscription services. It also allows you to enable a comment feature, making it easy to connect with and grow your community even further.
7. Plugins Improve Your Website’s Functionality
WordPress offers a vast array of plugins that you can use to improve your site’s functionality. These plugins make it easy to add exciting features to your site like photo galleries, interactive forums, shopping carts and event calendars. The best part is, you don’t need to know how to write code to install these plugins. Simply choose from the WordPress plugin directory and click to install. It’s as easy as that.
8. WordPress Is Secure
Security on the web is a major concern for all webmasters. WordPress is always updating its core system, keeping your site and its visitors safe and secure. When security updates are available, WordPress informs you with a direct link to a one-click install. Simple, safe, and secure. If it’s a critical update, WordPress will even upgrade on its own.
9. WordPress Grows With Your Business
WordPress sites are extremely scalable, and can grow as your business grows. You can add tons of content, without ever experiencing a reduction in performance. More importantly, your website remains free regardless of its size or content. There are HUGE brands that use WordPress, such as CNN, UPS and even Facebook. If it’s good enough for them, it’s definitely good enough for all of us.
10. Google, WordPress, SEO
Finally, Google and other search engines love WordPress. Its basic code is clean and simple, making it easy for search engines to read and index. WordPress also features responsive design – the site resizes appropriately to the device being used (phone, tablet, laptop, etc.) for the best user experience. This is now a mandatory requirement for positive search results.
WordPress also offers many SEO plugins that makes it easy for inexperienced webmasters to optimize their websites with meta-data, structured data, social optimization and so much more. This is an invaluable feature for webmasters that are trying to claim some prime real estate in the search engine results.
WordPress is a great choice for businesses that want to launch a new website or are looking to upgrade an existing website. It’s easy to use, highly scalable, and basically free. If you’ve been hesitant to launch a new website, or simply thought you couldn’t afford to operate a dedicated site for your business, WordPress is the answer you been waiting for.
Let’s talk about your site and what impact it has on your business. Don’t hesitate to contact Marketing Tech if you need help with your project, or just want to talk – we’d love to sit down and learn more about your efforts. You can reach us at firstname.lastname@example.org or (716) 332-4369.
This article was first posted December 4th, 2015 by Dario Zadro at www.zadroweb.com/top-10-reasons-wordpress-business.