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MARKETING TECH
2020

Understanding Search Engine Marketing



Are you hoping to learn more about search engine marketing (SEM) to figure out if this is a marketing strategy you could be using to promote your business? SEM a great way to improve your website’s visibility on search engine result pages which can put your site in front of tons of new audiences. Keep … Continued

Is your website accessible to all?



In the last few years there has been a lot of talk, and lawsuits, regarding handicapped accessible websites. But what does this all mean? According to Title III of the Americans with Disabilities Act (ADA), any company with a website that does business in the United States is legally required to provide equal accessibility to … Continued

5 Website Design Ideas That Are Trending Now



Figuring out how to present yourself can be the difference between your business going cold and creating new customers. If you need to make a great impression, it all starts with your website. These five website design ideas will give you results. 1. Always Place a Heavy Priority on Mobile When’s the last time you … Continued

Direct Mail Ideas That Still Work in the Digital Age



Good marketing is the sign of a self-aware company. When marketing is done well, it shows that you know both your strengths and your customer’s needs. What’s more, it indicates that you appreciate new business, and aren’t just coasting or resting on your laurels. Believe it or not, mail is one of the most effective … Continued

5 Things To Look For When Hiring a Graphic Design Professional



Are you trying to find the best graphic design professional for your project? Look for these five things in the person or company you hope to hire. Did you know the graphic design industry saw a growth of three percent in 2018? Because the industry growth is slower than average, finding the perfect graphic designer for … Continued

5 Reasons Why Direct Mail Still Works



Direct mail marketing still works wonders for businesses. Here are five great reasons why you should still be using direct mail in your marketing strategy. A recent study found direct mail was the most trusted form of marketing among most B2B and B2C consumers. With the rapid increase of digital marketing tools, the direct mail postcard stands … Continued

What Will Be the Big Digital Marketing Trends for 2021?



2021 is just around the corner. What will be the big digital marketing trends for next year? You can find out here first. Globally speaking, 84% of marketers are planning to launch an influencer campaign at some point in the future. Learning about the latest digital marketing trends will give you an edge over the competition in … Continued

6 Signs You Need a Social Media Strategy



Do you have a strategy when you post to your social media accounts for your business? If not, you’re missing out. Check out these signs you need a strategy. Are you sick of posting on social media only to get minimal likes and no shares? Stop spinning your wheels on all those social media platforms … Continued

6 Steps to Take When Your Business Is Rebranding



Change is good in business and rebranding is common, so next time you need to update your brand, follow these simple steps. You want to reach a new customer base. You want to bring your existing customers up to date on your latest services. You want to incorporate clean, modern artwork in your company logo … Continued

Web Design vs Web Development: Major Differences Everyone Should Know



Having trouble choosing between web design vs web development. Here are three of the biggest differences and how to decide which is right for you. Did you know that there are nearly 1.8 billion websites in operation right now? But you’re considering making some changes to your site to stay relevant, how do you know if what you … Continued

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