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MARKETING TECH
2020

6 Steps to Take When Your Business Is Rebranding



Change is good in business and rebranding is common, so next time you need to update your brand, follow these simple steps. You want to reach a new customer base. You want to bring your existing customers up to date on your latest services. You want to incorporate clean, modern artwork in your company logo … Continued

Web Design vs Web Development: Major Differences Everyone Should Know



Having trouble choosing between web design vs web development. Here are three of the biggest differences and how to decide which is right for you. Did you know that there are nearly 1.8 billion websites in operation right now? But you’re considering making some changes to your site to stay relevant, how do you know if what you … Continued

All Access: What Web Accessibility Means and Why It Matters



What Does Accessible Mean? Why Website Accessibility Matters You’ve probably heard the term “web accessibility,” but what does accessible mean? Here’s everything you need to know about website accessibility. If you don’t have any disabilities or impairments, it’s easy to take your web access for granted. But for people with disabilities, that’s not an option. … Continued

5 Digital Marketing Ideas to Consider During COVID-19



There isn’t a facet of business that hasn’t been affected by the current COVID-19 pandemic. Large and small businesses alike are searching for creative ways to stay afloat during these times. But one key way to remain engaged and active as a business during COVID-19 is with some digital marketing ideas. Now more than ever people are … Continued

How To Use Print Marketing To Generate Fresh Leads In 2020



Print Marketing is not going out of business – learn how to utilize the strategy for generating fresh leads for your business in 2020. While emailing online through social platforms and emails is all the rage, print marketing isn’t going anywhere. Take advantage of this strategy by knowing how you can make it work for … Continued

Web accessibility should be a concern for ALL businesses



Website accessibility is not just for large national retailers and federal agencies, it is an important issue that affects every type of business of every size. In other words, any website that is not accessible to the visually impaired can face litigation under the Americans with Disabilities Act which was signed by George H.W. Bush on July 26, 1990. Back then, the web wasn’t even a fraction of what it is today.

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