There isn’t a facet of business that hasn’t been affected by the current COVID-19 pandemic. Large and small businesses alike are searching for creative ways to stay afloat during these times.
But one key way to remain engaged and active as a business during COVID-19 is with some digital marketing ideas.
Now more than ever people are spending time on their phones. So, tapping into methods to increase visibility for your business through digital marketing can make a great difference for your brand or business.
Here are five digital marketing ideas that you can use to tap into your audience and help your business during COVID-19.
1. Stay Connected
Staying connected is one of the best online marketing ideas for these times. Use your company’s social media platforms to interact with your audience.
Engaging with them by producing content via social media maintains a healthy relationship with you and your target audience. You can also stay connected through email newsletters, which also help maintain a relational aspect.
2. Help Others
Something that can help with digital promotion during COVID-19 is helping others out. Lots of businesses are finding ways to make donations to people in need during the pandemic.
Whether it’s clothes, food, or a monetary donation, helping others out is good for your business visibility as well as your conscience.
3. Be Flexible
Being flexible and open with your customers during this pandemic strengthens your relationship with your target audience. Whether you’re selling athletic wear or essential oils, the need for customer service is likely increasing.
Committing to maintaining excellent customer service and being available for your audience makes for a great relationship as well as positive reviews.
4. Prepare for the Future
Take this time where everything seems to be at a standstill and use it to plan ahead!
Maybe it’s revamping your website with some graphic design ideas, or brushing up on better SEO strategies. Wherever you’ve been hoping to prep, use this time to check off those items on your digital to-do list.
5. Remain Calm
Finally, one of the most important things is to remain calm.
It’s easy in times of uncertainty to make a panic move with your business like cutting positions or stocking up. Before doing anything, always make sure to analyze your data and metrics as you would before making any big decisions.
It’s easy to be intimidated by the way the economy fluctuates, but you don’t need to be, just take a deep breath and act carefully.
Anything is Possible
Even though things may seem difficult right now, keeping your business afloat doesn’t have to add to your struggles. Instead, use these digital marketing ideas and feel confident in the plans that you’ve made!
You’ll find that engaging with your audience and getting other things done will be as fulfilling for you as it is for them. This too shall pass, so hang in there.
If you enjoyed reading this post, check out some of our others, and don’t hesitate to reach out for more marketing advice and strategies!