Whether it be print or digital collateral that you are producing, content creation is an extremely important part of your marketing strategy. With the continuous expansion of digital marketing efforts over the past few years, you may be inclined to think that businesses are shifting all of their efforts to digital, but that’s not the case!
The reality is that print marketing is alive and booming! Print and digital collateral should be created to complement each other and tie your overall marketing strategy together, making it even more powerful and effective.
Each medium has different strong suits so let’s take a look at some of the most effective forms of print marketing:
1.) Brochures
Brochures have been a staple in the print sphere for years due to the fact that they are quick and easy to produce. They provide customers with a glimpse into a business with just enough information to make a sound decision. It’s important not to stuff too much information into a brochure because potential customers might become overwhelmed or bored when reading! You want to get right to the point and showcase your business generally.
2.) Business Cards
Believe it or not, business cards have been around since the 17th century and they’re still an extremely effective brand tool! You probably have a stack in your desk that is just waiting to be handed out, so what are you waiting for? Exchange some cards and start your own little collection! Most people don’t throw away these pocket-sized marketing tools but revisit them when certain projects pop up.
3.) Banners
There’s no denying that at some point your business is going to need a banner for some reason or another, such as a trade show, company event, showroom… you name it! Banners are inexpensive, reusable and eye-catching. Many marketing budgets are being divided between print and digital these days so it’s important to consider the most cost-effective print marketing collateral to maximize your budget.
4.) Newsletters
Sending out a newsletter is a great way to inform customers of new products, services or promotions. While some companies do send out digital newsletters, those are much more likely to get lost in the clutter of your inbox or be sent to spam. Plus, how often do you drop what you’re doing to read an email newsletter? You probably opened it at work and told yourself you’ll get back to it later, but we all know that never happens. On the other hand, people are much more likely to take the time to sit down and read through a physical newsletter. You can even add promotional codes to track your ROI!
5.) Custom Creations
When it comes to print projects here at Marketing Tech, we’re always trying to think outside of the box in terms of marketing collateral. Don’t be afraid to get creative – you want to stand out, don’t you? There’s a whole lot you can do with print that you may not have thought of!
Check out some cool projects we’ve done:
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