The world of digital marketing is an ever-evolving scape that businesses utilize to boost exposure and connect with a more targeted pool of potential customers by establishing a strong online presence. In today’s day and age, new technologies and techniques are being developed daily to improve upon and expand different facets of digital marketing. So what does that mean for businesses trying to get the word out about their products and services online? It means that staying current is a necessity for creating and maintaining a strong brand presence in the digital world!
A huge part of establishing your brand online is content creation. What good are all of these wonderful marketing tools if you don’t have good content to market with? Thankfully, whether you’re just starting out or ready to ramp things up, we’re here to offer some guidance on your marketing journey. You’ve probably heard and seen for yourself that video content continues to be a very effective advertising tool for businesses. Attention spans are short and, let’s face it, we can be pretty lazy sometimes, so video can be a nice change-up from traditional marketing collateral that can involve a bit of reading. Plus, you have the added benefit of using videos for things like social media, which is also important in establishing yourself online! It’s a win, win.
Let’s dive into why you should invest in video content to market your business:
1. Better Brand Awareness
No matter what the size of the business, brand awareness is extremely important in getting the word out about how wonderful your business is! So why is video so great for brand awareness? Video content is not only effective in delivering the right message to customers, but also in delivering a good experience overall. People tend to prefer a brand experience that is visually engaging and easily digestible.
There’s also the fact that video content has the potential to reach a massive audience if marketed correctly. Video-sharing platforms like YouTube have billions of active users ready to soak up that content! The social media world is also not to be ignored. Share those videos to your social platforms, it’s one of the best forms of free advertising for businesses.
2. Builds Trust
Trust is the foundation of sales. If your potential customers don’t trust or believe in your business they are more than likely to spend their money elsewhere. The whole concept of marketing is about building a good relationship with your customers to ensure long-term sales. Video content is a great tool in building trust as it provides useful information and is more of an indirect selling tool. No one wants to be blatantly sold to all of the time, it will have the opposite effect.
3. Popular for Mobile Users
Video and mobile work together beautifully for business exposure. Wyzol says that 90% of consumers watch videos on their mobile. I don’t know about you, but that statistic seems right to me! Whether it be on the bus, at restaurants or walking in the streets, I constantly see people consuming video on their mobile devices. It seems that mobile devices themselves are on a continual uprise and with that comes a better opportunity for marketers!
4. Good Conversion
Going hand in hand with brand awareness, video content is great for conversion! The average CVR (conversion rate) for websites using video is 4.8%, compared to 2.9% for those that don’t use video. Creating a video for your business allows customers to get a better understanding of your company and what it offers, thus driving more relevant people to your website that are genuinely interested in your services. Video on landing pages is proven to increase conversion rates by at least 80 percent. It’s time to start getting serious about video if you haven’t already!
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