Cut Through the Clutter | Why Print Marketing Can (Still) Grab Your Buyers’ Attention

blog image for reasons to embrace print marketing

Hello and welcome back to the Marketing Tech blog, the leading print marketing solutions group in WNY! It seems like marketing is constantly screaming at you from the rooftops every time you open up a browser, which could cause everything to blend together. How do you stand out? Invest in print marketing! 

The Power of Tangibility

Ever received a postcard? The thrill of holding something, turning it over, and connecting with its material can’t be duplicated through a screen. That’s the charm of tangible promotional materials. While our digital screens flash a constant stream of content, it’s that handwritten note or that glossy brochure that nestles snugly on our desks, creating lasting memories. There’s just something about touch, isn’t there? 

Give Your WNY Business a Competitive Edge

Many companies in the WNY region don’t allocate the resources they should to print. But hey, that’s good news for you! By leveraging print, you’re not just marketing. You’re sending a message: “We’re legitimate. We’re here to stay.” And between us? That glossy finish does give you a certain… polished aura.

Local Connections: Personalizing Print for Your Audience

Have you ever gotten a personalized postcard? That’s the power that print marketing can provide. Personalization improves ROI. When a recipient sees their name, it immediately creates a feeling of familiarity and comfort.  Use your data to remind your audience of a previous purchase, donation, or event they attended.  Your audience doesn’t just see ink on paper; they see a brand that gets them.

Higher Engagement Rates with Print

Did you know that in a 2016 study by MarketingSherpa, print marketing was identified as the most trustworthy advertising source? It’s true! Print (82%) beat out other traditional media like TV ads (80%), and radio (71%). Mailed advertisements and catalogs (76%), as well as billboards (69%) also had strong showings. Compared to TV and radio, print just feels… personal. Plus, print material can hang around your audience’s space for weeks, months, or even years. Radio and TV? Gone in 60 seconds and doesn’t have that feel.

Effective Print Marketing Strategies for Local Companies

It’s 2023. We’ve seen trends come and go. And while it may seem like the digital age is the future, print marketing remains timeless. Why? Because it works. From cafes to retail, there’s a print strategy for every WNY business. So, let’s roll up those sleeves and get printing! Some strategies you can consider are: 

  • Flyers That Pop Off the Page
  • In-Store Signage
  • Brochures
  • Loyalty Cards
  • Every Door Direct Mail
  • Targeted Postcard Mailings

Reimagining Print in the Modern Age

Marketing Tech is your home for print marketing solutions in Buffalo NY! We have decades of combined experience in these spaces and we know how to get you the results you deserve. Don’t forget to stay up to date with us by following along with the Marketing Tech blog and social media.

If you’re a local business in WNY and you’ve reached this point, here’s your takeaway: print marketing isn’t just alive; it’s thriving. So, why not give it a shot? Embrace the tangible, connect with your community, and watch as your brand’s story unfolds in every page turned, and every brochure opened.

 Ready to start your journey with direct mail advertising? Contact us for tailored solutions for your print marketing and direct mail needs! Visit our website and request a quote, .

We’re here to help with any of your needs, just drop us a line.

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