We’re in the business of printing and direct mail. Why? Because it works. You are most likely aware of the many mystical tactics presented by digital marketing in today’s world. You’ve probably been the unfortunate recipient of a cold email or cold Linkedin Direct Message over the last few years. We don’t know about you but we don’t feel a cold DM is as useful as a powerfully crafted, strategically targeted, intentional hardcopy piece of media, personalized to your recipient.
We understand that print and direct mail may not be the NEWEST approach to targeting your audience, but we’re here today to tell you about six industries that we know have seen effective ROI on their marketing intentions. Direct mail has evolved by leaps and bounds with the help of rich data. By no means are these the ONLY industries, but these are 6 that are bound to see success, and with some high level examples provided, should help you envision how your industry fits in.
Direct Mail can still be VERY conversion-worthy, when done right!
- Real Estate Brokers & Agents
- Nonprofits
- Schools & Colleges
- Medical Offices
- Car Dealerships
- Financial Services & Banking
1. Real Estate Brokers & Agents
When anyone wants to buy or sell a house, they need an agent and they need a broker. Real Estate companies can benefit from direct mail in several ways. Mail marketing can be as specific or open as you want it to be, so as a real estate broker (or agent) you can put your message out in specific neighborhoods you may be targeting, or use Every Door Direct Mail (EDDM) to affordably reach more potential clients.
As a few examples, A real estate agent could utilize direct mail to help build up their own customer base. By sending direct mail postcards or letters to homeowners to introduce themselves and/or their brokerage, it could certainly help open up a conversation about buying a particular home, or potentially listing their home with the agent in the future. Ask about how we can help your real estate brokerage!
2. Nonprofits
One of the biggest challenges that charities face is being able to get their message out affordably. Oftentimes nonprofits may be limited when it comes to employees or resources, and that’s why fundraising and appeals are so important. Direct mail marketing provides an ideal personalized and targeted way for nonprofits to connect and engage with their donors, as well as build a network of new potential donors.
By using return mail envelopes and a creative strategy, direct mail marketing can provide a seamless way to generate funds for your nonprofit organization. Recruit volunteers, give an update on what donors can help your organization achieve, and tell your audience about all the special work your team does for the community! We have seen how personalized messaging can really help return on donations.
3. Schools & Colleges
Private schools and colleges do well when pairing direct mail with fundraising, but direct mail marketing can also provide a taste of what it’s like to attend your school, no matter the age. Direct mail can help to advertise for enrollment, by showing how your school or college differentiates itself from others, and helps to show why your culture is so special.
Mail can be used to help educate past donors, build new donors, advertise for enrollment, remind families of important dates, and also help inform about important upcoming events and announcements.
4. Medical Offices
It’s not easy for any medical professional to build a patient base. No matter what your medical profession, be it physician, dentist, physical therapist, veterinarian, or fitness coach, you must constantly be building your client base. Being good at what you do will help, but how will you meet new patients outside of word of mouth? Direct mail is an excellent way to connect with potential new patients.
You can get creative and offer a special message or discount for existing customers through mail marketing, or you can offer a promotion or discount coupon for attracting new patients. With the ability to use data to tactically target who you want, when you want, how you want, direct mail can be extremely powerful when partnering with the right provider.
5. Car Dealerships
With the right strategy and data, direct mail can be a perfect strategy for both new and used car dealerships. Like selling a house, buying a car is more about “who you know” than anything else, especially in a “small town” like Buffalo. Everyone knows someone who “has a guy” (or gal!) in car sales, so how does a dealership gain new clients?
Postcard mailers are a terrific way to help get in touch with specific audiences who may be in the market for a new car. If you’re selling entry-level used cars, your audience may look a bit different than if you’re selling Porsches, that’s clear. The message would look and feel different as well, depending on who you’re looking to sell to, and what you have to sell. Direct mail can get out important promotions to not miss, upcoming sales events, or even something more fun like a scratch off or QR code promotion. Let’s get creative!
6. Financial Services & Banking
People are getting more and more used to online banking, but the industry will always need help with marketing. Whether you work for a large national bank, a local credit union, or you provide financial services as a sole proprietor, direct mail has a scalable solution for you.
New data can help provide insights into who may be a good candidate to send mail marketing to, and build a database to facilitate a creative strategy to reach potential new clients. Like other industries, direct mail can also provide existing clients with a promotion or coupon to offer rewards or a QR code to download your new app! Creative direct mail can help bridge the gap between your human
These are only 6 of many industries that have proven Direct Mail can still provide positive return-on-investment in the world of marketing. Every company, every brand, every campaign is different, and each presents a new opportunity for direct mail providers like us to get creative, but these industries are currently some of the most popular use cases for direct mail advertising. If you have a concept you’d like to run by our team, please don’t hesitate to reach out!
We can give you some feedback, talk about what may have worked for you in the past, or what hasn’t, and answer any questions you may have about turnover time, cost, etc. We look forward to hearing from you!
