In the midst of today’s digital storm, one marketing approach is holding its own: the direct mail campaign. Physical mail still makes a powerful impact and demands attention in this current era of screens and algorithms. Get the response you want in your next appeal or fundraising campaign with these tips.
The photos and images you use for your mail campaign should illustrate the need and the problem you are trying to correct. You want your potential donors to see how their contribution can make a difference. Stock photos of happy people show that the problem has been solved and there’s less need to help.
It’s important to choose the right words. Write like you speak and stay away from jargon. Simple and direct copywriting that connects to the readers emotions works best. If you have the time, try to rhyme. Rhyming copy is memorable and easier to understand. Consider the placement of your copy. Put your message in an uncluttered area with enough clear space to help direct the reader’s eye.
Any successful direct mail fundraising campaign relies on clean, accurate address data. Mail delivered with the wrong name does not start the conversation on the right foot. Marketing Tech offers a FREE data cleansing to identify its strengths and weaknesses.
We work with organizations from just about every industry to help provide solutions in Print, Direct Mail and Graphic Design. We have established relationships with some of the most impactful nonprofits around WNY, and we aim to continue to develop new relationships that help make a difference.