Print Marketing is not going out of business – learn how to utilize the strategy for generating fresh leads for your business in 2020.
While emailing online through social platforms and emails is all the rage, print marketing isn’t going anywhere. Take advantage of this strategy by knowing how you can make it work for your company. Knowing how to create quality print marketing designs is a must in making sure you’re getting the most out of this marketing strategy.
Keep reading for a guide to effective print marketing so that you can find the solution your company needs.
Make Sure Your Print Design Is Clear, Clean and Concise
The design of your print marketing ad is essential in making sure it will be effective. With print marketing, the space is limited, so you want to make sure that you use it responsibly.
You want to make sure that the text is clear and concise by using simple language that is also eye-catching. Avoid using big blocks of text, and instead use headers, bullet points, and spacing to break up your design.
Leave ornate words out, and try to convey your message in as few words as possible so that the viewer can understand your purpose right away. You will also want to triple-check that your spelling and grammar are perfected.
When working with print design, simplicity is key, especially when it comes to text. Use a bold, easy to read type, and make sure that it’s readable against its background.
Don’t feel that you need to fill up space on your print marketing designs. Negative and white spaces are a good thing. They help give the reader’s eyes a break and help give your design a clean and approachable appearance.
Be Thoughtful With Your Words and Images
In print marketing, what you’re saying is just as important as the design. Make sure that you have an effective headline that will grab the reader’s attention. This can be in the form of a question, fact or statistic that will make someone keep reading.
After writing a header and some bullets for more information, you will want to make sure you include a call to action. This is the last reminder to the viewer of why they need your products and services, often creating a sense of urgency. This could also be in the form of a coupon with an expiration date or any other kind of exclusive offer with a time limit.
You will want to make sure that your contact information is also clear and easy to find in your design. Including multiple contact options is best, such as the company email, phone number, and address, as it makes it easier for people to get in touch with you.
Make the Most out of Print Marketing With These Tips
If you’re considering using print marketing for your company, make sure you keep these tips and tricks in mind to make sure your reaching people effectively.
Hiring a professional to help you with marketing strategies can be a great way to reach more potential customers effectively. Are you in need of professional marketing assistance? Contact us today for a free consultation!