Educational Articles

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female writing
Copywriting

7 Handy Phrases To Make Your Copy Stronger

Marketing Tech has been a part of the Buffalo printing and direct mail industries for more than ten years, and we know how to create …

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woman reading mail
Direct Mail

4 Principles of Direct Mail Success

Want an effective and affordable way to communicate with potential customers or donors? Think about direct mail. A good direct mail program can quickly reach …

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mailbox on a neighborhood street. EDDM covers neighborhoods
Direct Mail

EDDM: Every Door Direct Mail, Explained

Did you know that traditional mail advertising sees a much higher response rate than things like email advertising? More and more companies are realizing that …

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Professional printing services - close up of the modern printing press
Marketing

9 Advantages of Professional Printing Services for Your Business

One of the top challenges marketers face is finding ways to engage their customers in real-time. Without a well-rounded marketing strategy, you might not appeal …

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copywriting
Copywriting

50 Powerful Call-to-Action Phrases

There are certain phrases that we naturally respond to and other phrases that are just… well, bland. We’ve put together a list of our top …

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graphic design process, logo design
General

6 Logo Deliverables A Graphic Designer Should Provide

More often than not when asking a client for their current logo, we are provided with a file format that is less than desirable for …

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