Save Direct Mail Costs with Self-Mailers in 2024

Welcome back to the Marketing Tech blog! We aim to use this blog as a resource for businesses around Western New York and beyond to better understand the many ways we can help. As experts in print, graphic design, and direct mail, we’ve worked on many different self-mailers over the last few decades, and can help you choose options that best suit your budget. Today’s topic focuses around how your organization can maximize return-on-investment by saving on cost with self-mailers. Let’s break down what self-mailers are, some options, and a few examples of industries that may suit each self-mailer type.

What Are Self-Mailers?

Self-mailers are a quick, efficient and cost-effective way to get your message out to your audience. A self-mailer is defined as any piece of promotional material that can be sent without an envelope. Examples of self-mailers are postcards, folded brochures, or booklets. They can hold all sorts of variable information for personalization like salutations, giving amounts, unique pricing, personalized images, and much more.

Here are just a few types of self-mailers that Marketing Tech can provide for you:


This type of self-mailer can come in all sorts of sizes. For example, 6 x 9”, 8.5 x 5.5”, 4.25 x 6”, and so on. The size of your postcard will depend on how much information you would like to include. These types of mailers are terrific for events. Sales events, promotional gatherings, or grand openings. They are typically completed using card stock and are great because the audience can quickly, and most times unavoidably, see the message that your organization wants them to see. They are perfect for sticking to the fridge, saving for a later date or sharing.

Folded Brochure Self-mailers

These are great when your organization has a lot of important information to disseminate in a quick fashion. They work great for non-profit organizations promoting new services, retail businesses with multiple items to highlight, or a new business that simply needs more print real estate to share their message than on a simple postcard. An example of a simple folded self-mailer size is an 8.5 x 11” paper stock that is tr-folded to 8.5 x 3.5”. There are lots of other sizes that can be used and your Marketing Tech of WNY representative can help find the right one depending on message needs.

Read More: D2C- 6 Industries That Can Benefit From Direct Mail & Why

Booklets or Magazine Self-mailers

Annual reports, seasonal calendars, or directories are great examples of these types of self-mailers. They offer lots of flexibility with information that can be included in them and can offer lots of opportunity for personalization. Many of these self-mailers are saddle-stitched and can be designed as letter sized or flat sized for the best postal discounts. Standard sizes are 8.5 x 5.5” or 8.5 x 11”. They can also have many pages as long as your total page count is divisible by four if saddle-stitched.

In conclusion, self-mailers are a great opportunity to reduce your print and direct mail costs. Marketing Tech of WNY can help with graphic design, printing, and mailing services for your self-mailer. Their goal is to make our client’s marketing lives easier, effective, and more efficient. Reach out and let us know how we can improve your day.

We’re here to help with any of your needs, just drop us a line.

Request Information

  • This field is for validation purposes and should be left unchanged.

Share This Article:


Related Articles