Targeting is the Key to Direct Marketing Success!

Targeting is key to direct marketing success

Marketing Tech is a marketing services firm with our roots firmly planted in direct mail. In addition to state-of-the-art production facilities here in Buffalo, NY, we also have the tools to help you cleanse and maximize the effectiveness of your existing data, while identifying prospects that share the same characteristics.

This is important because the key to a good campaign is quality data. Getting your offer to the right people can be a challenge, but with good data you will save money and improve campaign response rates. At Marketing Tech, we can provide Predictive Data Modeling services so you aren’t taking a shotgun approach. We can help you identify the best prospects and show how specific demographics interact with one another to better understand customers.

This modeling process analyzes your current customer, donor or member data by traditional metrics such as income, age and geography, but also can include discretionary income, net worth, profession, home value and many other criteria to establish a profile of your current customer. We then take this information to search out like-minded individuals with similar attributes that will be most likely to engage with your product, service or cause.

So take the guess work out of selecting attributes for prospects. Let Marketing Tech model your house list and find common attributes to utilize and select prospects of a common thread. We’ll share your ideal prospect’s specific demographic attributes and also show you how many prospects with like attributes are available within your service footprint or desired geography.

Our clients are certainly happy with our data and direct mail services –

“Data is king, and Marketing Tech is the perfect partner for managing our data. They have access to consumer and business lists that have more detail than I could have imagined, which has helped us grow our customer base. And they cleaned up our existing customer data so we are now getting the right message to the right person more efficiently.”

Vicki Ward, Director of Advancement Services, Medaille College

Let Marketing Tech analyze your data, identify your ideal targets and maximize your return. Contact us today at or (716) 332-4369.

We’re here to help with any of your needs, just drop us a line.

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