It takes around 5 to 7 brand impressions for a person to remember a brand. People remember your brand more when you establish a solid brand identity.
What is brand identity? It’s not only the visual elements of a brand. It also includes a brand’s mission, values, language, and tone. If your organization was a person, what would they be like?
The stronger your brand identity is, the more money you’ll make. Nothing makes a stronger impression on consumers than a strong brand identity.
Here is some advice for establishing brand identity in your print and digital advertising efforts.
Define Your Mission And Core Values
Brand identity starts with the basics. Define who you are as a company, write it down, make it short and to the point. This is the first step to establishing how you’re going to present yourself to the world.
Research Your Audience
Research is the foundation of a high-quality brand design. Learn all about your audience, including interests, demographics, buying behavior, and more.
Afterward, use that information to create a brand identity. Even your logo should be designed with your target audience in mind. Speaking of logos:
Use Your Logo
The logo is the face of a brand. Always include your logo in all of your digital and print marketing materials. Don’t forget about business cards, emails, and all documents made with your brand identity template in mind.
One of the best brand identity examples is putting your logo on product packaging. That way, your customers will see your logo no matter what. It’ll also boost brand recognition and brand recall among your customers.
Embrace Your Brand Color Palette
Your brand color palette defines your brand colors. Color drastically improves brand recall. Thus, it’s important to use your brand colors in both print and digital marketing campaigns.
The average brand color palette usually has anywhere from five to ten colors. Using these colors in your marketing efforts encourages people to connect them with your brand. Then the next time they see those colors somewhere else, they’ll think about your brand.
Social Media
Your social media presence brings your brand identity to life. It literally humanizes your brand in consumers’ eyes! Social media marketing takes time, but nearly all branding efforts on social media pay off in terms of brand identity.
Make it a point to maintain branded accounts on social media. Your logo should be your profile picture and cover photo. Doing so brands all of your interactions and further establishes your brand identity online.
Be Consistent
Whenever you combine print and digital marketing, you must be consistent. Consistency solidifies your brand identity, both online and in print. If your print marketing materials contain a scannable QR code, use it to direct people to a branded website or landing page.
For instance, posting tweets that use your brand language will familiarize your followers with it. If you develop a steady content calendar, Twitter users will eventually learn how to distinguish your brand based on its language.
Your Brand Identity is Counting On You
Color improves brand recognition by 80%. That’s why it’s such a powerful tool for establishing your brand identity.
Once you develop a complete brand identity, make a brand identity mockup. This gives professionals and clients a better idea of what your brand identity looks like on paper.
Bolster your brand—check out our graphic design and branding services. We’ll make sure your brand identity is firmly established and adored.
