Not to start off sounding like a movie trailer but in a world of fast-paced, ever-changing, results-driven marketing, we have to be adaptive high-tech problem solvers. You have to take the 50,000-foot view, look at the problem, the market, the audience, and the message before narrowing things down to a specific solution.
A Marketing Services company uses below-the-line (BTL) marketing to target specific audience and markets with means that are more trackable than mass media efforts. While above-the-line communication like advertising is good for building brand awareness, it may not drive customer response. And it certainly doesn’t feel personal.
Targeting people directly through personalized means like direct mail, email, SMS, and SEO builds a stronger relationship and brand trust. It does a better job of driving an individual response. Plus, BTL marketing is incredibly measurable: visits, engagement, click-through rates, conversion rates, cost per click, and social media likes/follows/impressions. This highly measurable marketing allows for better insight into return on investment.
Your brand needs to tell a story. Maybe you have a plan as to how you’re going to get that story to your audience and maybe you need help with a plan. It’s good to partner with a company that will listen to your needs and delivers an integrated marketing solution to deliver the best results possible.
Once a plan is devised, your marketing services company will utilize print, digital, email, data, and more, separately or together to get the maximum results for your campaign. Essentially, they will get the right message, using the right tools, to the right audience, at the right time.
This is who we are at Marketing Tech, your Marketing Services company. We’re here to help.
