What Will Be the Big Digital Marketing Trends for 2021?

business man clicking internet search page on computer touch screen

2021 is just around the corner. What will be the big digital marketing trends for next year? You can find out here first.

Globally speaking, 84% of marketers are planning to launch an influencer campaign at some point in the future. Learning about the latest digital marketing trends will give you an edge over the competition in the upcoming year.

Around 63% of users are more likely to engage with a Google search advertisement than others. The verdict is clear: Digital marketing is here to stay and it’s evolving faster than you think.

You work hard on your business. You deserve to develop a marketing strategy that converts traffic into leads, sales, and more.

Here are the top digital marketing trends of 2021:

Omnichannel Marketing

Omnichannel marketing refers to using a multichannel approach to marketing. The purpose is to provide costumers with an integrated buyer experience. Its ability to increase conversions makes it one of the top digital marketing trends of 2020.

Having a consistent and well-integrated social media strategy is crucial to omnichannel marketing. That means maintaining an active presence with branded accounts on Facebook, Twitter, Instagram, YouTube, TikTok, and more.

Your branded website is another important channel for increasing sales and advertising. To be successful, it must be SEO-friendly and contain clearcut ways to contact you.

The key is to be consistent with branding. Consistent brand representation encourages brand recall and brand loyalty in customers.

Influencer Marketing

Influencer marketing is one of the hottest emerging digital marketing trends because it’s so effective. People are willing to spend more money on products their favorite influencers use and promote.

There’s an influencer for every level of business. If you’re a small business with a limited budget, consider hiring a micro-influencer. Micro-influencers have anywhere between 1,000 to 100,000 followers. They typically have stronger relationships with their followers than more popular influencers do, so their promotional powers are substantial.

Let’s consider some other powerful promotional tools for 2021.

Webinars and Podcasts

Digital marketing during COVID-19 emphasizes digital events as vital to maintaining a sense of connection with consumers. That’s why businesses hosting webinars is one of the leading event trends in digital marketing.

In 2020, podcasts are all the rage and that energy will continue into 2021. Find ways to have your brand featured on podcasts. A good podcast benefits your advertising and SEO ranking all at once.

Brands Doing Good

2020 has been a difficult year, which directly fuels businesses’ efforts to communicate their values. In turn, this improves their brand image by humanizing their brand in customers’ eyes, making it one of the most effective B2C digital marketing trends of the upcoming year.

Aligning your brand with a caring voice and a compassionate cause increases your brand equity. Increased brand equity helps you forge new brand relationships and strengthen your pre-existing ones as well.

Watch Out For Other Digital Marketing Trends

Being on the lookout for new trends helps your strategy evolve. For instance, 40% of online transactions occur on mobile devices. If you’re not optimizing your website for mobile users, you’re missing out on one of the leading digital marketing trends of 2021.

There are around 5.11 billion mobile users around the globe. Optimizing your website for SEO and mobile users ensures you don’t miss out on any sales.

Empower yourself—contact us about your project. We’ll take its success to new heights.

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