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All Access: What Web Accessibility Means and Why It Matters



What Does Accessible Mean? Why Website Accessibility Matters You’ve probably heard the term “web accessibility,” but what does accessible mean? Here’s everything you need to know about website accessibility. If you don’t have any disabilities or impairments, it’s easy to take your web access for granted. But for people with disabilities, that’s not an option. … Continued

Web accessibility should be a concern for ALL businesses



Website accessibility is not just for large national retailers and federal agencies, it is an important issue that affects every type of business of every size. In other words, any website that is not accessible to the visually impaired can face litigation under the Americans with Disabilities Act which was signed by George H.W. Bush on July 26, 1990. Back then, the web wasn’t even a fraction of what it is today.

How SEO and Website Accessibility Efforts Are Related



SEO, which stands for “search engine optimization” is the practice of increasing the quality and quantity of website traffic through non-paid, organic search engine results. By non-paid we mean you don’t pay Google directly to bump your website to the top of website searches like in Pay Per Click marketing. Website Accessibility, also known as … Continued

5 Ways To Make Your SEO Efforts Accessibility-Friendly



Have you ever thought about how difficult it would be to navigate the web if you had some form of vision impairment? In this era of extreme digitalization, chances are you know someone who deals with this struggle every single day. The World Health Organization estimates that approximately 1.3 billion people live with some form … Continued

How to avoid website accessibility lawsuits



Have you noticed an upswing in people talking about web accessibility? Or have you heard about any of the recent lawsuits against some major companies like Target and Netflix? We’ve been hearing the term ‘accessibility’ thrown around quite a lot recently, and in many cases, people have no idea what it means, especially in regards … Continued

How does Marketing Tech build great websites?



We have been developing websites for quite a long time now and when we sit down with clients, we often hear the same complaints about their past experiences with their web developers. “They coded my website in some obscure language or Content Management System (CMS) and won’t return my calls for updates. And we can’t … Continued

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