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What Defines Quality Content in 2019 and Why is it So Important?



There’s no way you’ve gotten this far into 2019 and haven’t heard the words “quality content” in passing. These buzzwords are sweeping the marketing world for a good reason! Content is the lifeblood of your marketing efforts. Quality content grabs attention and keeps people invested. The content you’re creating can be anything from photos and … Continued

10 Tips for Designing a Logo You Can be Proud Of



Designing a logo is easy, right? We really wish that were the case but unfortunately, it’s not usually that simple! A lot goes into crafting a brands visual identity and many times it’s a company’s first impression, so you want your design to be impactful.   Although starting the creative process can be daunting, we’re … Continued

How To Sell More Tickets to Your Event



So, you’ve got an event coming up but you have no idea on how to go about effectively spreading the word and generating ticket sales. No worries, we’ve all been there! Planning an event marketing strategy can be overwhelming and you want to be sure that the right people are being reached in order to … Continued

How does Marketing Tech build great websites?



We have been developing websites for quite a long time now and when we sit down with clients, we often hear the same complaints about their past experiences with their web developers. “They coded my website in some obscure language or Content Management System (CMS) and won’t return my calls for updates. And we can’t … Continued

Mental Health Association – Annual Campaign Study



Thanks for stopping by the blog! Last week, we held our monthly seminar here at Marketing Tech to talk about the strategy we employed to increase the Mental Health Advocates of WNY annual fund donations. Using a few useful tools in our MT toolbox, in 2018 we were able to lock down a 20% increase … Continued

Universal Design and Accessibility



  Are you reading this or listening to it? Wait, what? Listening? To a website? According to the World Health Organization, there are about 285 million vision-impaired people in the world, from slight issues to complete blindness. They are doing the same things online that we are – enjoying content, shopping, learning and sharing thoughts … Continued

Reverie Large Format Display Printing



Reverie is the leading company in customizable mattresses. They celebrate what sleep can do and the healing and healthful effects it has on a person’s life. Reverie intertwines science and comfort to create innovative sleep solutions that increase the quality of anyone’s day. They believe a restful night’s sleep means a more joyful life. Reverie … Continued

Mail Service from United States to Cuba Has Returned



The United States Postal Service is once again transporting mail to the Caribbean Island of Cuba. As a result of the eased tensions between the socialist country and the U.S., mail service was recently resumed after a fifty-year absence. “The U.S. Postal Service is pleased to participate in the historic direct transportation of mail service … Continued

Marketing Tech is Proud to Support United Way Buffalo and Erie County



The United Way of Buffalo and Erie County is very important to the WNY community and one that Marketing Tech is very proud to support. In this photo, the team is all smiles as we were honored that the United Way chose to present us with a thank you plaque for our employee fundraising efforts.

Targeting is the Key to Direct Marketing Success!



Marketing Tech is a marketing services firm with our roots firmly planted in direct mail. In addition to state-of-the-art production facilities here in Buffalo, NY, we also have the tools to help you cleanse and maximize the effectiveness of your existing data, while identifying prospects that share the same characteristics. This is important because the … Continued

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