There isn’t a facet of business that hasn’t been affected by the current COVID-19 pandemic. Large and small businesses alike are searching for creative ways to stay afloat during these times. But one key way to remain engaged and active as a business during COVID-19 is with some digital marketing ideas. Now more than ever people are … Continued
Website accessibility is not just for large national retailers and federal agencies, it is an important issue that affects every type of business of every size. In other words, any website that is not accessible to the visually impaired can face litigation under the Americans with Disabilities Act which was signed by George H.W. Bush on July 26, 1990. Back then, the web wasn’t even a fraction of what it is today.
Every Door Direct Mail, also known as EDDM, is an affordable service provided by the United States Post Office, which allows you send a mail piece to every house on selected routes at discounted postage rates without purchasing a mailing list.
Keywords, also known as key phrases, are the foundation of online marketing and vital to any SEO or PPC campaigns. Choosing the right keywords for your campaign can make all the difference in your campaign’s success.
Creativity. How can we help fire up our creativity to come up with an idea or solve a problem? Here are some tips… Start simple – Try to strip down the problem you are trying to solve to its basics. Use objects or draw shapes to analyze the elements. Look at the problem from both ends and even the middle. Are you stuck at the start? What do you want the end result to be? Try determining what result you are after then work backward.
Here’s something that happens to us a lot, because we are designers with too-big-to-email files… Have you ever tried to send a large file or group of files via email only to be told they exceed the attachment size? Ack. What to do? Well here are some options. How large is too large … Continued
An SSL certificate creates a secure link between a website and a visitor’s browser. By ensuring all data between the two remains private and secure, SSL encryption prevents hackers from stealing private information such as credit card numbers, social security numbers, passwords, and more. SSL certificates are kind of like seat belts for your … Continued
USPS INFORMED DELIVERY digital mail communication with links to your landing page or website What is Informed Delivery? Informed Delivery is an amazing service from the USPS that allows consumers to digitally preview their mail and manage packages that are arriving soon. Consumers are able to view images of the mail they will be receiving … Continued
It’s that time of year again when higher ed and nonprofit organizations reach out to appeal for help. Writing effective appeal letters is crucial to getting the most donations from your campaign. Keeping the letter simple and appealing to the reader’s emotions is critical in capturing attention. Having a defined and compelling story with a … Continued
SEO, which stands for “search engine optimization” is the practice of increasing the quality and quantity of website traffic through non-paid, organic search engine results. By non-paid we mean you don’t pay Google directly to bump your website to the top of website searches like in Pay Per Click marketing. Website Accessibility, also known as … Continued