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Improve Your Marketing Through Better Targeting

When it comes to direct mail, the more precisely you can target your ideal customer, donor or advocate, the better chance you have of not just increasing awareness, but impacting behavior. At Marketing Tech, Buffalo’s Direct Mail Marketing experts, we offer a great deal of targeting ability when acquiring or appending a list for you. … Continued

Data – What is it good for?

Apparently A LOT! It seems like everywhere you go nowadays that someone in the Buffalo Printing community is asking, “How do you use your data?” But why? It is a proven fact that data driven marketing pieces are more effective. But what kind of data is most effective and once the data is collected, how … Continued

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