An SSL certificate creates a secure link between a website and a visitor’s browser. By ensuring all data between the two remains private and secure, SSL encryption prevents hackers from stealing private information such as credit card numbers, social security numbers, passwords, and more. SSL certificates are kind of like seat belts for your … Continued
USPS INFORMED DELIVERY digital mail communication with links to your landing page or website What is Informed Delivery? Informed Delivery is an amazing service from the USPS that allows consumers to digitally preview their mail and manage packages that are arriving soon. Consumers are able to view images of the mail they will be receiving … Continued
It’s that time of year again when higher ed and nonprofit organizations reach out to appeal for help. Writing effective appeal letters is crucial to getting the most donations from your campaign. Keeping the letter simple and appealing to the reader’s emotions is critical in capturing attention. Having a defined and compelling story with a … Continued
Not to start off sounding like a movie trailer but in a world of fast-paced, ever-changing, results-driven marketing, you have to be adaptive high-tech problem solvers. You have to take the 50,000-foot view, look at the problem, the market, the audience, and the message before narrowing things down to a specific solution. A Marketing … Continued
Whether it be print or digital collateral that you are producing, content creation is an extremely important part of your marketing strategy. With the continuous expansion of digital marketing efforts over the past few years, you may be inclined to think that businesses are shifting all of their efforts to digital, but that’s not the … Continued
We live in an ever-expanding digital world that continues to evolve with the times. Each day, new technologies emerge and change the way in which we navigate our day to day lives. Virtual assistants help us explore the web and smartphones have become an extension of our human anatomy. Print marketing, on the other hand, … Continued
So, you’ve got an event coming up but you have no idea on how to go about effectively spreading the word and generating ticket sales. No worries, we’ve all been there! Planning an event marketing strategy can be overwhelming and you want to be sure that the right people are being reached in order to … Continued
A new year means new rates. While some classes are being reduced, the most used types of mail, now called marketing mail, will see slight increases. This category includes what was previously standard and non-profit mail: A basic first-class stamp is increasing from $0.49 to 50 cents each. Automated Non Profit and Marketing Mail / … Continued
The only thing that is certain is change. And that is certainly true for the post office. The biggest change due to take affect January 22, 2017 is that Presort Standard will now be known as Marketing Mail. The wording on indicias will eventually need to be updated, and while the post office has not … Continued
No one can deny the role technology has played in changing the way businesses communicate with their customers today. This proliferation of electronic communications has actually enhanced the effectiveness of printed direct mail by reducing competition in your mailbox. Before you call us crazy, consider the following … The Direct Marketing Association recently reported that direct mail’s … Continued
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