It’s that time of year again when higher ed and nonprofit organizations reach out to appeal for help. Writing effective appeal letters is crucial to getting the most donations from your campaign. Keeping the letter simple and appealing to the reader’s emotions is critical in capturing attention. Having a defined and compelling story with a … Continued
Not to start off sounding like a movie trailer but in a world of fast-paced, ever-changing, results-driven marketing, you have to be adaptive high-tech problem solvers. You have to take the 50,000-foot view, look at the problem, the market, the audience, and the message before narrowing things down to a specific solution. A Marketing … Continued
Whether it be print or digital collateral that you are producing, content creation is an extremely important part of your marketing strategy. With the continuous expansion of digital marketing efforts over the past few years, you may be inclined to think that businesses are shifting all of their efforts to digital, but that’s not the … Continued
We live in an ever-expanding digital world that continues to evolve with the times. Each day, new technologies emerge and change the way in which we navigate our day to day lives. Virtual assistants help us explore the web and smartphones have become an extension of our human anatomy. Print marketing, on the other hand, … Continued
So, you’ve got an event coming up but you have no idea on how to go about effectively spreading the word and generating ticket sales. No worries, we’ve all been there! Planning an event marketing strategy can be overwhelming and you want to be sure that the right people are being reached in order to … Continued
A new year means new rates. While some classes are being reduced, the most used types of mail, now called marketing mail, will see slight increases. This category includes what was previously standard and non-profit mail: A basic first-class stamp is increasing from $0.49 to 50 cents each. Automated Non Profit and Marketing Mail / … Continued
The only thing that is certain is change. And that is certainly true for the post office. The biggest change due to take affect January 22, 2017 is that Presort Standard will now be known as Marketing Mail. The wording on indicias will eventually need to be updated, and while the post office has not … Continued
No one can deny the role technology has played in changing the way businesses communicate with their customers today. This proliferation of electronic communications has actually enhanced the effectiveness of printed direct mail by reducing competition in your mailbox. Before you call us crazy, consider the following … The Direct Marketing Association recently reported that direct mail’s … Continued
For the first time in 97 years, United States postage rates have decreased. Postage is actually going down! Effective April 10th, postal rates will decrease thanks to a US appeals court ruling. The reason for the decrease is the post office was allowed a substantial increase last January as they argued they lost a large … Continued
Marketing Tech has more than 10 years of experience in the Buffalo Printing and Buffalo Direct Mail industry, so we understand the significant impact direct marketing campaigns can have on consumer behavior. To demonstrate why direct mail packs such a “powerful punch” in today’s marketing landscape, three universal truths about Direct Mail have been identified … Continued
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