MARKETING TECH
Graphic Design

5 Print marketing materials that are the most effective



Whether it be print or digital collateral that you are producing, content creation is an extremely important part of your marketing strategy.  With the continuous expansion of digital marketing efforts over the past few years, you may be inclined to think that businesses are shifting all of their efforts to digital, but that’s not the … Continued

6 Of The Most Influential Print Ads In History



The advertising industry has gone through its fair share of trials and tribulations that we are able to learn a whole lot from. The brave writers, designers, and art directors before us set the stage for the print ad industry standards we admire today. So, we’re going to talk about some of the best and … Continued

5 Great Marketing Disasters That Will Make You Laugh



This week we thought we would spice things up by talking about some of the biggest marketing and advertising blunders in recent history. We all know that taking risks is a part of any great marketing strategy, but these companies took things a little too far and definitely paid the price. Hey, you win some … Continued

Digital image files and how to use them properly



When working in the marketing world, it’s likely that you’re going to be handling images or graphical elements in one form or another, so it’s important to understand how the file formats differ. Most people are familiar with the .png and .jpg extensions as they are the most common. However, there are an abundance of … Continued

What Defines Quality Content in 2019 and Why is it So Important?



There’s no way you’ve gotten this far into 2019 and haven’t heard the words “quality content” in passing. These buzzwords are sweeping the marketing world for a good reason! Content is the lifeblood of your marketing efforts. Quality content grabs attention and keeps people invested. The content you’re creating can be anything from photos and … Continued

10 Tips for Designing a Logo You Can be Proud Of



Designing a logo is easy, right? We really wish that were the case but unfortunately, it’s not usually that simple! A lot goes into crafting a brand’s visual identity and many times it’s a company’s first impression, so you want your design to be impactful. Although starting the creative process can be daunting, we’re here … Continued

How To Sell More Tickets to Your Event



So, you’ve got an event coming up but you have no idea on how to go about effectively spreading the word and generating ticket sales. No worries, we’ve all been there! Planning an event marketing strategy can be overwhelming and you want to be sure that the right people are being reached in order to … Continued

10 Rules for Good Graphic Design



With more than a decade of experience in the Buffalo Printing and Buffalo Direct Mail industries, we know good design. Good design not only has to be eye-pleasing, but also must deliver your message with impact. In the spirit of helping you capture your reader’s attention and delivering your messages successfully, here are ‘10 Rules for Good Graphic Design.’ … Continued

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