Google Analytics is used to track website activity. Unique code is placed on your website that Google turns into charts and graphs for better understanding of your website’s audience. Many businesses know about it, but don’t understand it past the reported number of visitors each month, which is a shame because it provides valuable … Continued
Not to start off sounding like a movie trailer but in a world of fast-paced, ever-changing, results-driven marketing, you have to be adaptive high-tech problem solvers. You have to take the 50,000-foot view, look at the problem, the market, the audience, and the message before narrowing things down to a specific solution. A Marketing … Continued
Marketing Tech knows SEO. More importantly, we peel back the curtain so you understand it. We have heard a lot of questions from clients that we would like to share in case you’re wondering. Q: Why do I need SEO? A: You know why you need marketing. SEO is the most trackable form … Continued
What you have your website created with can make a big difference when it comes time for you to make simple changes. Thankfully Marketing Tech not only builds websites with WordPress, the #1 Content Management System which has built nearly 600 Million websites on the internet, but we add a Live Edit plugin, so … Continued
The world of digital marketing is an ever-evolving scape that businesses utilize to boost exposure and connect with a more targeted pool of potential customers by establishing a strong online presence. In today’s day and age, new technologies and techniques are being developed daily to improve upon and expand different facets of digital marketing. So … Continued
Whether it be print or digital collateral that you are producing, content creation is an extremely important part of your marketing strategy. With the continuous expansion of digital marketing efforts over the past few years, you may be inclined to think that businesses are shifting all of their efforts to digital, but that’s not the … Continued
The advertising industry has gone through its fair share of trials and tribulations that we are able to learn a whole lot from. The brave writers, designers, and art directors before us set the stage for the print ad industry standards we admire today. So, we’re going to talk about some of the best and … Continued
We live in an ever-expanding digital world that continues to evolve with the times. Each day, new technologies emerge and change the way in which we navigate our day to day lives. Virtual assistants help us explore the web and smartphones have become an extension of our human anatomy. Print marketing, on the other hand, … Continued
This week we thought we would spice things up by talking about some of the biggest marketing and advertising blunders in recent history. We all know that taking risks is a part of any great marketing strategy, but these companies took things a little too far and definitely paid the price. Hey, you win some … Continued
As a generation raised with social media in an era of a continually expanding digital universe, Generation Z is comprised of empire building creatives that are savvy well beyond their years. These 13 to 22-year-old masters of the digital world are spending billions of dollars each year on current technologies and make up a significant … Continued
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