MARKETING TECH
Online Marketing

6 reasons to invest in video content



The world of digital marketing is an ever-evolving scape that businesses utilize to boost exposure and connect with a more targeted pool of potential customers by establishing a strong online presence. In today’s day and age, new technologies and techniques are being developed daily to improve upon and expand different facets of digital marketing. So … Continued

5 things to consider when marketing to Generation Z



As a generation raised with social media in an era of a continually expanding digital universe, Generation Z is comprised of empire building creatives that are savvy well beyond their years. These 13 to 22-year-old masters of the digital world are spending billions of dollars each year on current technologies and make up a significant … Continued

Why should your business care about SEO?



We’ve been devouring a great deal of SEO content lately in order to explain what the heck SEO is and why it’s vital in marketing your business. The more paragraphs of information we read the better we are at shortening our explanation of the hundreds of things that make for good SEO.   So here, … Continued

5 types of content you should focus on in 2019



The marketing world is constantly evolving as new technologies surface at a rapid rate, so staying on top of the latest trends and techniques is crucial to the success of your marketing strategy. When it comes to content marketing, staying current is a necessity if you want to be a contender in the marketing sector … Continued

What Defines Quality Content in 2019 and Why is it So Important?



There’s no way you’ve gotten this far into 2019 and haven’t heard the words “quality content” in passing. These buzzwords are sweeping the marketing world for a good reason! Content is the lifeblood of your marketing efforts. Quality content grabs attention and keeps people invested. The content you’re creating can be anything from photos and … Continued

How To Sell More Tickets to Your Event



So, you’ve got an event coming up but you have no idea on how to go about effectively spreading the word and generating ticket sales. No worries, we’ve all been there! Planning an event marketing strategy can be overwhelming and you want to be sure that the right people are being reached in order to … Continued

Universal Design and Accessibility



  Are you reading this or listening to it? Wait, what? Listening? To a website? According to the World Health Organization, there are about 285 million vision-impaired people in the world, from slight issues to complete blindness. They are doing the same things online that we are – enjoying content, shopping, learning and sharing thoughts … Continued

15 Simple Things to Improve Your Website Design



Marketing Tech is a Buffalo Web Design shop that has been designing, building and maintaining consumer and B2B websites for more than 10 years. We are a marketing services firm with great expertise in direct mail and print, and recent investments in staff and technology have positioned us as the go-to team when it comes … Continued

Dear Direct Response Letter Subscriber



Marketing Tech has been a part of the Buffalo Printing and Buffalo Direct Mail industries for more than ten years, and we know how to create messaging that works. Here are seven handy phrases you can use to make your copy stronger and smoother: “The answer may surprise you.” Use this one after asking a … Continued

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