Keywords, also known as key phrases, are the foundation of online marketing and vital to any SEO or PPC campaigns. Choosing the right keywords for your campaign can make all the difference in your campaign’s success.
An SSL certificate creates a secure link between a website and a visitor’s browser. By ensuring all data between the two remains private and secure, SSL encryption prevents hackers from stealing private information such as credit card numbers, social security numbers, passwords, and more. SSL certificates are kind of like seat belts for your … Continued
USPS INFORMED DELIVERY digital mail communication with links to your landing page or website What is Informed Delivery? Informed Delivery is an amazing service from the USPS that allows consumers to digitally preview their mail and manage packages that are arriving soon. Consumers are able to view images of the mail they will be receiving … Continued
It’s that time of year again when higher ed and nonprofit organizations reach out to appeal for help. Writing effective appeal letters is crucial to getting the most donations from your campaign. Keeping the letter simple and appealing to the reader’s emotions is critical in capturing attention. Having a defined and compelling story with a … Continued
SEO, which stands for “search engine optimization” is the practice of increasing the quality and quantity of website traffic through non-paid, organic search engine results. By non-paid we mean you don’t pay Google directly to bump your website to the top of website searches like in Pay Per Click marketing. Website Accessibility, also known as … Continued
Google Analytics is used to track website activity. Unique code is placed on your website that Google turns into charts and graphs for better understanding of your website’s audience. Many businesses know about it, but don’t understand it past the reported number of visitors each month, which is a shame because it provides valuable … Continued
Not to start off sounding like a movie trailer but in a world of fast-paced, ever-changing, results-driven marketing, you have to be adaptive high-tech problem solvers. You have to take the 50,000-foot view, look at the problem, the market, the audience, and the message before narrowing things down to a specific solution. A Marketing … Continued
The world of digital marketing is an ever-evolving scape that businesses utilize to boost exposure and connect with a more targeted pool of potential customers by establishing a strong online presence. In today’s day and age, new technologies and techniques are being developed daily to improve upon and expand different facets of digital marketing. So … Continued
As a generation raised with social media in an era of a continually expanding digital universe, Generation Z is comprised of empire building creatives that are savvy well beyond their years. These 13 to 22-year-old masters of the digital world are spending billions of dollars each year on current technologies and make up a significant … Continued
We’ve been devouring a great deal of SEO content lately in order to explain what the heck SEO is and why it’s vital in marketing your business. The more paragraphs of information we read the better we are at shortening our explanation of the hundreds of things that make for good SEO. So here, … Continued
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