Whether it be print or digital collateral that you are producing, content creation is an extremely important part of your marketing strategy. With the continuous expansion of digital marketing efforts over the past few years, you may be inclined to think that businesses are shifting all of their efforts to digital, but that’s not the … Continued
The advertising industry has gone through its fair share of trials and tribulations that we are able to learn a whole lot from. The brave writers, designers, and art directors before us set the stage for the print ad industry standards we admire today. So, we’re going to talk about some of the best and … Continued
We live in an ever-expanding digital world that continues to evolve with the times. Each day, new technologies emerge and change the way in which we navigate our day to day lives. Virtual assistants help us explore the web and smartphones have become an extension of our human anatomy. Print marketing, on the other hand, … Continued
When working in the marketing world, it’s likely that you’re going to be handling images or graphical elements in one form or another, so it’s important to understand how the file formats differ. Most people are familiar with the .png and .jpg extensions as they are the most common. However, there are an abundance of … Continued
So, you’ve got an event coming up but you have no idea on how to go about effectively spreading the word and generating ticket sales. No worries, we’ve all been there! Planning an event marketing strategy can be overwhelming and you want to be sure that the right people are being reached in order to … Continued
Reverie is the leading company in customizable mattresses. They celebrate what sleep can do and the healing and healthful effects it has on a person’s life. Reverie intertwines science and comfort to create innovative sleep solutions that increase the quality of anyone’s day. They believe a restful night’s sleep means a more joyful life. Reverie … Continued
The Buffalo printing industry can be very competitive. You can be most cost effective by providing accurate specifications when requesting estimates – this allows you to truly compare apples to apples and avoid surprises. This article focuses on Paper Terms & Weight Equivalents that will help guide you in establishing specs for your project. Text … Continued
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