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Understanding Search Engine Marketing



Are you hoping to learn more about search engine marketing (SEM) to figure out if this is a marketing strategy you could be using to promote your business? SEM a great way to improve your website’s visibility on search engine result pages which can put your site in front of tons of new audiences. Keep … Continued

Is your website accessible to all?



In the last few years there has been a lot of talk, and lawsuits, regarding handicapped accessible websites. But what does this all mean? According to Title III of the Americans with Disabilities Act (ADA), any company with a website that does business in the United States is legally required to provide equal accessibility to … Continued

Web Design vs Web Development: Major Differences Everyone Should Know



Having trouble choosing between web design vs web development. Here are three of the biggest differences and how to decide which is right for you. Did you know that there are nearly 1.8 billion websites in operation right now? But you’re considering making some changes to your site to stay relevant, how do you know if what you … Continued

5 Digital Marketing Ideas to Consider During COVID-19



There isn’t a facet of business that hasn’t been affected by the current COVID-19 pandemic. Large and small businesses alike are searching for creative ways to stay afloat during these times. But one key way to remain engaged and active as a business during COVID-19 is with some digital marketing ideas. Now more than ever people are … Continued

Web accessibility should be a concern for ALL businesses



Website accessibility is not just for large national retailers and federal agencies, it is an important issue that affects every type of business of every size. In other words, any website that is not accessible to the visually impaired can face litigation under the Americans with Disabilities Act which was signed by George H.W. Bush on July 26, 1990. Back then, the web wasn’t even a fraction of what it is today.

Reach more potential customers with Every Door Direct Mail



Every Door Direct Mail, also known as EDDM, is an affordable service provided by the United States Post Office, which allows you send a mail piece to every house on selected routes at discounted postage rates without purchasing a mailing list.

Choosing the right keywords for your Online Marketing.



Keywords, also known as key phrases, are the foundation of online marketing and vital to any SEO or PPC campaigns. Choosing the right keywords for your campaign can make all the difference in your campaign’s success.

How SEO and Website Accessibility Efforts Are Related



SEO, which stands for “search engine optimization” is the practice of increasing the quality and quantity of website traffic through non-paid, organic search engine results. By non-paid we mean you don’t pay Google directly to bump your website to the top of website searches like in Pay Per Click marketing. Website Accessibility, also known as … Continued

Why your business should look closer at Google Analytics



  Google Analytics is used to track website activity. Unique code is placed on your website that Google turns into charts and graphs for better understanding of your website’s audience. Many businesses know about it, but don’t understand it past the reported number of visitors each month, which is a shame because it provides valuable … Continued

What is a Marketing Services company?



Not to start off sounding like a movie trailer but in a world of fast-paced, ever-changing, results-driven marketing, you have to be adaptive high-tech problem solvers. You have to take the 50,000-foot view, look at the problem, the market, the audience, and the message before narrowing things down to a specific solution.   A Marketing … Continued

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