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Web accessibility should be a concern for ALL businesses



Website accessibility is not just for large national retailers and federal agencies, it is an important issue that affects every type of business of every size. In other words, any website that is not accessible to the visually impaired can face litigation under the Americans with Disabilities Act which was signed by George H.W. Bush on July 26, 1990. Back then, the web wasn’t even a fraction of what it is today.

Reach more potential customers with Every Door Direct Mail



Every Door Direct Mail, also known as EDDM, is an affordable service provided by the United States Post Office, which allows you send a mail piece to every house on selected routes at discounted postage rates without purchasing a mailing list.

Choosing the right keywords for your Online Marketing.



Keywords, also known as key phrases, are the foundation of online marketing and vital to any SEO or PPC campaigns. Choosing the right keywords for your campaign can make all the difference in your campaign’s success.

How SEO and Website Accessibility Efforts Are Related



SEO, which stands for “search engine optimization” is the practice of increasing the quality and quantity of website traffic through non-paid, organic search engine results. By non-paid we mean you don’t pay Google directly to bump your website to the top of website searches like in Pay Per Click marketing. Website Accessibility, also known as … Continued

Why your business should look closer at Google Analytics



  Google Analytics is used to track website activity. Unique code is placed on your website that Google turns into charts and graphs for better understanding of your website’s audience. Many businesses know about it, but don’t understand it past the reported number of visitors each month, which is a shame because it provides valuable … Continued

What is a Marketing Services company?



Not to start off sounding like a movie trailer but in a world of fast-paced, ever-changing, results-driven marketing, you have to be adaptive high-tech problem solvers. You have to take the 50,000-foot view, look at the problem, the market, the audience, and the message before narrowing things down to a specific solution.   A Marketing … Continued

Some frequently-asked questions about SEO



  Marketing Tech knows SEO. More importantly, we peel back the curtain so you understand it. We have heard a lot of questions from clients that we would like to share in case you’re wondering.   Q: Why do I need SEO? A: You know why you need marketing. SEO is the most trackable form … Continued

5 things to consider when marketing to Generation Z



As a generation raised with social media in an era of a continually expanding digital universe, Generation Z is comprised of empire building creatives that are savvy well beyond their years. These 13 to 22-year-old masters of the digital world are spending billions of dollars each year on current technologies and make up a significant … Continued

Why should your business care about SEO?



We’ve been devouring a great deal of SEO content lately in order to explain what the heck SEO is and why it’s vital in marketing your business. The more paragraphs of information we read the better we are at shortening our explanation of the hundreds of things that make for good SEO.   So here, … Continued

5 types of content you should focus on



The marketing world is constantly evolving as new technologies surface at a rapid rate, so staying on top of the latest trends and techniques is crucial to the success of your marketing strategy. When it comes to content marketing, staying current is a necessity if you want to be a contender in the marketing sector … Continued

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