The marketing world is constantly evolving as new technologies surface at a rapid rate, so staying on top of the latest trends and techniques is crucial to the success of your marketing strategy. When it comes to content marketing, staying current is a necessity if you want to be a contender in the marketing sector and make a real impact for your customers.
Definition (via The Content Marketing Institute): Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience that ultimately drives profitable customer action.
Content marketing has been around since before the internet even existed, but as the times change, so does the content. I’m sure that when you hear the words “content marketing” you immediately think of blogs and videos that are used to market a product or business. However, content marketing is a whole lot more than that! The content you’re producing should always tell a story, and ideally, that story will resonate with customers and form an emotional connection that will, in turn, drive attention to your brand.
Here are 5 types of content you should be focusing on this year:
Blogs have existed since the early days of the internet and chances are you may have even written a blog post or two yourself! Almost any business would benefit from creating and marketing relevant blog posts as it is an extremely effective way to spread the word about your business while boosting your online presence at the same time. The posts you write can be shared on your favorite social channels to gain more momentum and possibly attract new potential customers!
According to HubSpot, 81% of businesses use video as a marketing tool — up from 63% over the last year. So what are you waiting for?
Companies all over the world have been leveraging video content for years to aid their marketing strategies. These days, interactive content reigns supreme as new technologies are constantly popping up and changing the way businesses are marketed. With attention spans short and expectations high, it’s time to take a deep dive into video. Here are a few ideas to get you going:
- Explainer: short videos that briefly explain your company and its products or services.
- Tutorial: video thoroughly explaining one of your company’s products or services. If there is something that customers are consistently inquiring about, a tutorial video may be the perfect solution!
- Culture focused: You want your brand to be relatable in order to facilitate that emotional connection that leads to sales. Creating culture videos give you the opportunity to break away from the business side of things and showcase your company’s humanity. This can be anything from office parties to employee interviews and off-site company events. The possibilities are endless!
According to Forbes, Radio advertising in the US is expected to remain relatively flat through 2021 but podcast advertising spending is expected to double during this same period. The continual growing popularity of smartphones definitely aids to this statistic as these devices are most popular with the 18-34 year old age group that makes up 44% of the global podcasting audience. So why should your business get in on the hype? If you’ve perhaps thought about dabbling in the realm of video but aren’t comfortable handling or being in front of a camera, podcasting is something you should really look into!
Check out some of these local Buffalo podcasts:
What is a webinar anyway? Webinars are live online presentations or seminars that are interactive. Participants can actively ask questions and discuss topics all in real-time. While webinars may be underrated most times but they are definitely one of the best forms of content you can put out there! Here at Marketing Tech, we’re always participating in industry-related webinars to grow our knowledge base. A standard presentation is great, but if you’re not present in the actual room, how can you ask questions and get involved? This is where webinars have a leg up on the competition. Anyone can join in from anywhere!
I think it’s safe to say that we’ve all seen those colorful graphic illustrations that give an easy to understand overview of a particular topic. Like this one for example… (via the American Heart Association)
Infographics are the perfect way to tell a story while also keeping consumers attentive. Since our brains process visuals better than plain text, we couldn’t think of a better way to get your ideas across. Plus, not everyone has time to read multiple paragraphs of information, so these graphics will not only spice up your content creation strategy but also help keep viewer attention. More visually pleasing and easier to digest? You can’t beat it!
We hope these tips help you get a jump start on creating some awesome content this year. If you’re interested in getting in touch with us, leave us a message below!
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