Dear Direct Response Letter Subscriber



7 Handy Phrases

Marketing Tech has been a part of the Buffalo Printing and Buffalo Direct Mail industries for more than ten years, and we know how to create messaging that works. Here are seven handy phrases you can use to make your copy stronger and smoother:

  1. “The answer may surprise you.”
    Use this one after asking a question in your copy.
    EXAMPLE: “Which works better online – long or short copy? The answer may surprise you.”
  2. “Hint: It’s not the one you think.”
    Heightens the reader’s curiosity in response to a bullet or teaser.
    EXAMPLE “The one Internet stock you must own now. Hint: It’s not the one you think.”
  3. “Can you name them all?”
    Challenges the reader’s knowledge.
    EXAMPLE “The five most common mainframe network problems. Can you name them all?”
  4. “After that, it’s too late.”
    Dramatizes the finality of a deadline.
    EXAMPLE “This offer expires December 15. After that, it’s too late.”
  5. “Ignore them at your peril.”
    Makes information presented in copy seem important.
    EXAMPLE “The seven essential rules of website design. Ignore them at your peril.”
  6. “But wait. There’s more.”
    A transitional phrase used to end one section of body copy before beginning with the next.
  7. “As incredible as that sounds.”
    Used to acknowledge the reader’s skepticism and by doing so defuse it.
    EXAMPLE “This $2 stock could climb to $100 a share – as incredible as that sounds.”

Marketing Tech is a marketing services firm located in the historic Tri-Main Building in Buffalo, NY. Please contact us today for a free quote on any of your marketing needs including graphic design, printing and finishing services, direct mail, data and mail list services, online marketing, marketing automation and large format printing.

(716) 332-4369 – info@marketingtechonline

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