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Direct Mail Ideas That Still Work in the Digital Age



Direct Mail Campaign

Good marketing is the sign of a self-aware company. When marketing is done well, it shows that you know both your strengths and your customer’s needs.

What’s more, it indicates that you appreciate new business, and aren’t just coasting or resting on your laurels. Believe it or not, mail is one of the most effective marketing tools today.

No, not e-mail — snail mail.

People appreciate physical mail and you can improve your company’s standing with a little bit of strategy. They appreciate it, even more, today since the world has gone digital.

Don’t just take our word for it. Here’s what you can do to improve your direct mail marketing campaigns.

Send Post Cards for Thank You’s and Follow-Ups

There’s a reason why direct mail still works effectively.

Digital communication is the language of today. While it’s convenient, it lacks the warmth and human connection of more traditional forms of marketing. Physical mail shows that you took the time to create something tangible, purchased postage, and sent the mailing out.

Customers and customers-to-be appreciate this extra effort and the personal touch that it creates.

Send out thank yous that show your customers that you care. Follow-up with past customers to see if there’s anything else you can do for them.

The better you target your customer, the more effective you can make your direct mail marketing plans.

Use Creativity and Quality Materials

Your business postcards are far more effective when you go with some eye-catching designs and color schemes.

Use colors that stand out so that your mailing doesn’t get tossed in with the junk. Put some creativity into the design and the artistry that goes into it.

Perhaps most importantly, use quality cardboard or paper stock for your mailings. Cheap materials get cheap results, so never half-step.

Make Use of Logos and Branding That Increase Recognition

It’s important that you make your branding consistent across the board. Create a logo that you’re in love with, and use it on everything that you put out.

When customers get used to seeing your logo and color schemes, you’ll carve out a bit of real estate in their minds. Use the same branding on your digital products as well to reinforce the impression.

Create Interactivity With Digital

With that in mind, who says that your print and digital marketing have to be separate? In fact, these marketing strategies work best when they’re used interchangeably.

For instance, you can send a postcard to a customer who made an online purchase. The postcard can include a barcode that takes them to a website or digital offer.

The cycle is never ending and only reinforced when done correctly.

Work Your Direct Mail Strategy

Using these direct mail strategies will help you grow your brand. A solid mailing strategy will not just get the word out about your business to new customers, but also help you keep the customers you already have.

Marketing Tech can help you with whatever sort of print work you need. Contact us with a direct message, or by phone at (800) 591-5685.

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