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What is Every Door Direct Mail?

Every Door Direct Mail®, also known as EDDM®, is an affordable service provided by the United States Post Office, which provides the opportunity to send a mail piece to every house on selected carrier routes at discounted postage rates without purchasing a mailing list.

EDDM IS A GREAT TOOL FOR ANY BUSINESS WANTING TO REACH EVERY HOME IN SPECIFIC AREAS OR NEIGHBORHOODS

USPS EDDM Online Tool Screenshot

What kinds of businesses should use EDDM Mailers?

While many businesses get the best results from a targeted mailing list, others do well with a saturation mailing that hits every residence in their area. Some of the industries that find great benefits from EDDM are:
  • Restaurants
  • Dry cleaners
  • Moving/storage
  • Retail stores
  • Churches
  • Salons and spas
  • Dentists
  • Gyms
  • Auto repair

Advantages and Disadvantages of EDDM

Advantages

  • Saturate neighborhoods and zip codes at a postage rate as low as $0.162 each ($0.092 each for non-profits)
  • Select carrier routes by averages of age, income, or household size.
  • Ability to mail a large mail piece, sure to grab a recipient’s attention.
  • Because selecting the carrier routes is free, There is no need to purchase a mailing list.

Disadvantages

  • Mail pieces cannot be personalized.
  • All homes on a carrier route must be sent to, so people with no interest in your product or service may receive the mail piece.
  • Delivery may take anywhere from 3 days to 3 weeks to arrive in mailboxes.

Regulations

  • Minimum size: 6.125 inches high x 11.5 inches long or more than ¼ inch thick
  • Maximum size: 15 inches long x 12 inches high or ¾ inch thick
  • It can be a card, folded self-mailer, or an envelope with the same size specs as above
  • Mailing must be at least 200 pieces AND at least one complete carrier route (So a mailing of 200 that only covers 70% of one route would not qualify, nor would a mailing of 58 that covers an entire route)

Marketing Tech - YOUR EDDM EXPERTS.

We’ll work with you to identify and map your neighborhoods / carrier routes, design an effective mail piece to EDDM regulations, print, bundle per USPS specs and deliver to the post office. WE MAKE IT EASY!

Let's Get Started

We’d be excited to learn more about your company, your business objectives, and how we can support your marketing efforts. So, let’s get together. You bring the project, we’ll bring the solution.

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