It’s that time of year again when higher ed and nonprofit organizations reach out to appeal for help. Writing effective appeal letters is crucial to getting the most donations from your campaign. Keeping the letter simple and appealing to the reader’s emotions is critical in capturing attention. Having a defined and compelling story with a clear call to action can lead to greater giving and strengthen support.
Also, be sure to keep your appeal letter donor-centered. Include the recipient in the letter. Mention “you” and limit the use of “we” or “us.” Using variable data printing to get their names inserted into the salutation and speaking to their past interests is a great way to keep them engaged.
Make the letter all about the ask and be sure to indicate a clear deadline to create urgency. Don’t be afraid to ask several times within your letter. Be transparent. Show them clearly what their donation is going to do and have done in the past.
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We have the tools to help your organization succeed, whether it’s a simple one-time letter or a full year communication plan. Check out one of our many success stories below and fill out the form or call us at (716) 332-4369 today to get your appeal campaign started!
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