How to Combine Digital and Print Marketing to Reach a Wider Audience

Many companies use either digital or print marketing but never think to combine the two. This is how to successfully use these two strategies together.

While digital marketing is clearly taking over the advertising world, there is still a place for print advertisements. In fact, more than $100 billion is still spent in the United States each year on traditional marketing. This is compared to more than $172 billion on digital marketing.

The savviest companies use a combination of digital and print marketing. This allows you to reach the greatest number of potential customers. Some consumers still trust and prefer a print advertisement.

Read on to learn what print marketing materials work the best. Explore how to combine the two marketing approaches to get the best results. 

Importance of Digital Marketing

Younger generations, like Millennials and Generation Z, are almost all online. They are on their smartphone or tablet while sitting on the couch or waiting in line at the store.

When young consumers want to hire a business, they turn to Google or social media. Did you know that nearly half of all Google queries are looking for a local business?

In terms of social media, the sheer number of users is driving the growth in digital marketing. There are many platforms out there like Facebook, Twitter and Snapchat.

There are over 3 billion people worldwide using Facebook alone. The vast majority are on a social media platform every day.

To reach these people, it is critical to create a sound social media strategy. Implementing search engine optimization (SEO) strategies to boost your Google ranking is also important.

Combine Digital and Print Marketing

With all of the above being said, not everyone is on social media. Due to the political and social division on social media, many people are starting to tune it out. Also, older generations like Baby Boomers do not use social media as often.

For this reason, a number of traditional marketing strategies like print advertising and direct mail are still very effective. Print marketing materials like newsletters and flyers can still drive considerable action and generate new business.

You can combine digital and traditional marketing by including web links, QR codes, and app download information in your mailing pieces. Consider that you mail out a promotion for your product or service, such as a coupon that can be used online or in-store. Receiving this print material may trigger the consumer to engage with you online and get to know your business.

Another way to combine digital and print is through integrated marketing campaigns. These campaigns usually involve sending your message out through multiple channels like email, direct mail, text-messaging and landing pages. The campaign can be enhanced with automated follow-ups that are based on a contact’s response and engagement. 

You can also back up your active campaigns by building better brand awareness through large format advertising in your local community. 

A Recap of How to Combine Marketing Techniques

When trying to get the word out about your business, the best strategy is to reach as many people as possible. Combining digital and traditional marketing channels within the same campaign can be a powerful way to have your message delivered and heard!

If you need more information on how integrated marketing campaigns are developed, you can request a free consultation with our specialists today!

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