The United States Postal Service is once again transporting mail to the Caribbean Island of Cuba. As a result of the eased tensions between the socialist country and the U.S., mail service was recently resumed after a fifty-year absence.
“The U.S. Postal Service is pleased to participate in the historic direct transportation of mail service with Cuba,” said Postmaster General and CEO Megan J. Brennan. “Moving letter mail and package volume directly between our countries will improve service for businesses and consumers.”
The types of mail customers in the U.S. can send to Cuba include First-Class Mail International items, such as postcards and letter size envelopes, First-Class Package International Service items, Priority Mail International Flat Rate Envelopes and Priority Mail International Small Flat Rate Priced Boxes.
Many businesses see this island of 11 million people as fertile new ground to grow business interests. However, Cuba is not your typical Spanish-speaking Caribbean Island. In addition to having a socialist society, Cubans have been subject to an embargo for the last half century and as such are not as clued in to modern technology and trends as other Caribbean inhabitants.
So while it would seem as though the country’s populace would be eager to embrace new products and services that have been unavailable to them, marketing to this new audience as you would a traditional island state may not work. Before you launch a campaign, you need to consider many things such as culture, online access, payment systems, political and religious beliefs and more, as well as your basic ability to get products to this market.
Once you have decided that Cuba is a new business opportunity for you and your organization, contact Marketing Tech to help you successfully execute your foray into this new market.
A comprehensive list of mailing conditions to Cuba can be found in the International Mail Manual at: http://pe.usps.gov/text/imm/ce_017.htm#ep1416554.