MARKETING TECH
NEWS & BLOG

What Defines Quality Content in 2019 and Why is it So Important?



There’s no way you’ve gotten this far into 2019 and haven’t heard the words “quality content” in passing. These buzzwords are sweeping the marketing world for a good reason! Content is the lifeblood of your marketing efforts. Quality content grabs attention and keeps people invested. The content you’re creating can be anything from photos and … Continued

10 Tips for Designing a Logo You Can be Proud Of



Designing a logo is easy, right? We really wish that were the case but unfortunately, it’s not usually that simple! A lot goes into crafting a brands visual identity and many times it’s a company’s first impression, so you want your design to be impactful.   Although starting the creative process can be daunting, we’re … Continued

How To Sell More Tickets to Your Event



So, you’ve got an event coming up but you have no idea on how to go about effectively spreading the word and generating ticket sales. No worries, we’ve all been there! Planning an event marketing strategy can be overwhelming and you want to be sure that the right people are being reached in order to … Continued

How does Marketing Tech build great websites?



We have been developing websites for quite a long time now and when we sit down with clients, we often hear the same complaints about their past experiences with their web developers. “They coded my website in some obscure language or Content Management System (CMS) and won’t return my calls for updates. And we can’t … Continued

Mental Health Association – Annual Campaign Study



Thanks for stopping by the blog! Last week, we held our monthly seminar here at Marketing Tech to talk about the strategy we employed to increase the Mental Health Advocates of WNY annual fund donations. Using a few useful tools in our MT toolbox, in 2018 we were able to lock down a 20% increase … Continued

Universal Design and Accessibility



  Are you reading this or listening to it? Wait, what? Listening? To a website? According to the World Health Organization, there are about 285 million vision-impaired people in the world, from slight issues to complete blindness. They are doing the same things online that we are – enjoying content, shopping, learning and sharing thoughts … Continued

Postal Rates Change January 21, 2018



A new year means new rates. While some classes are being reduced, the most used types of mail, now called marketing mail, will see slight increases. This category includes what was previously standard and non-profit mail: A basic first-class stamp is increasing from $0.49 to 50 cents each. Automated Non Profit and Marketing Mail / … Continued

Tips and Talk December 2017



Our December 2017 Marketing Tips and Talk issue has been released. Check what we’ve got for you: Read This Month’s Marketing Tips & Talk Newsletter

Tips and Talk November 2017



Our November 2017 Marketing Tips and Talk issue has been released. Check what we’ve got for you: Read This Month’s Marketing Tips & Talk Newsletter

Tips and Talk September 2017



Our September 2017 Marketing Tips and Talk issue has been released. Check what we’ve got for you: Read This Month’s Marketing Tips & Talk Newsletter

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