It’s that time of year again when higher ed and nonprofit organizations reach out to appeal for help. Writing effective appeal letters is crucial to getting the most donations from your campaign. Keeping the letter simple and appealing to the reader’s emotions is critical in capturing attention. Having a defined and compelling story with a … Continued
SEO, which stands for “search engine optimization” is the practice of increasing the quality and quantity of website traffic through non-paid, organic search engine results. By non-paid we mean you don’t pay Google directly to bump your website to the top of website searches like in Pay Per Click marketing. Website Accessibility, also known as … Continued
If you can dream big, Large Format Printing can make it happen. Graphic up your office and building walls or windows, your trucks, and amaze your industry at a trade show. Set up eye-catching aisle displays and three-dimensional signs. In printing, Large Format means that you aren’t constrained by the material size that a … Continued
Google Analytics is used to track website activity. Unique code is placed on your website that Google turns into charts and graphs for better understanding of your website’s audience. Many businesses know about it, but don’t understand it past the reported number of visitors each month, which is a shame because it provides valuable … Continued
Not to start off sounding like a movie trailer but in a world of fast-paced, ever-changing, results-driven marketing, you have to be adaptive high-tech problem solvers. You have to take the 50,000-foot view, look at the problem, the market, the audience, and the message before narrowing things down to a specific solution. A Marketing … Continued
Marketing Tech knows SEO. More importantly, we peel back the curtain so you understand it. We have heard a lot of questions from clients that we would like to share in case you’re wondering. Q: Why do I need SEO? A: You know why you need marketing. SEO is the most trackable form … Continued
What you have your website created with can make a big difference when it comes time for you to make simple changes. Thankfully Marketing Tech not only builds websites with WordPress, the #1 Content Management System which has built nearly 600 Million websites on the internet, but we add a Live Edit plugin, so … Continued
The world of digital marketing is an ever-evolving scape that businesses utilize to boost exposure and connect with a more targeted pool of potential customers by establishing a strong online presence. In today’s day and age, new technologies and techniques are being developed daily to improve upon and expand different facets of digital marketing. So … Continued
Whether it be print or digital collateral that you are producing, content creation is an extremely important part of your marketing strategy. With the continuous expansion of digital marketing efforts over the past few years, you may be inclined to think that businesses are shifting all of their efforts to digital, but that’s not the … Continued
The advertising industry has gone through its fair share of trials and tribulations that we are able to learn a whole lot from. The brave writers, designers, and art directors before us set the stage for the print ad industry standards we admire today. So, we’re going to talk about some of the best and … Continued
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