Data – What is it good for?

Apparently A LOT! It seems like everywhere you go nowadays that someone in the Buffalo Printing community is asking, “How do you use your data?” But why? It is a proven fact that data driven marketing pieces are more effective. But what kind of data is most effective and once the data is collected, how … Continued

How to Create Direct Mail that Can’t Fail

The Buffalo Printing industry is much more than a commodity provider. Printers with Marketing Services capabilities, like Marketing Tech, bring added value to each one of your projects. This article covers our recommendations for creating great direct mail and is an example of the insight we bring to every project. Think about direct mail. A … Continued

Choosing the Right Paper for Your Printing Project

The Buffalo printing industry can be very competitive. You can be most cost effective by providing accurate specifications when requesting estimates – this allows you to truly compare apples to apples and avoid surprises. This article focuses on Paper Terms & Weight Equivalents that will help guide you in establishing specs for your project. Text … Continued

Seneca Nation Murals

The Seneca Nation asked Marketing Tech to produce historical artwork for the Seneca Buffalo Creek Casino in Downtown Buffalo, NY. This artwork would adorn the walls for visitors to experience when traveling in one of the four vestibules from the parking ramp to the main casino building. The challenges of this project were many. How to represent … Continued

Perforated Notepads

H. Johnson Moving & Storage offers a complete array of moving services and storage solutions to customers in the Covington, KY, area. Whether you need long-term storage or records storage, they can help. They can also handle all types of moving scenarios, including complete relocations. H. Johnson contacted Marketing Tech to design and print information forms as a perforated … Continued

Marketing Tips & Talk – October 2015

Happy Halloween everyone! We’re celebrating the holidays by dressing up our website this month with a brand new web design. We’d appreciate it if you would provide us with your feedback if you have less than 1 minute to help us. We also have some helpful tips for you: Read This Month’s Marketing Tips & Talk … Continued

We’ve Been Growing

A critical vital sign of any company is growth and recently Marketing Tech’s growth has been phenomenal! We’ve been adding new employees to almost every department and made some recent investments in state of the art technology that has allowed us to serve our customers better. Along with the physical expansion has come the addition of new marketing services like marketing automation. … Continued

6 Tips for Better Subject Lines

GET YOUR EMAILS OPENED WITH ATTENTION-GRABBING TAGLINES by Lisa Sparks, Constant Contact Regional Development Director, South Florida It happens all the time: You’ve written the content for your newsletter. You have all the articles perfectly squared away and laid out. Then you’re faced with the task of writing a compelling subject line so irresistible that readers … Continued

Marketing Tech adds equipment, staff, workspace

Source: Buffalo Business First Marketing Technologies of WNY LLC has added staff, spent more than $200,000 on new equipment and moved to 8,000 square feet of workspace in Buffalo’s Tri-Main Building. Read the Article

3 Truths About Direct Mail

3 Truths About Direct Mail Direct Marketing Leader Identifies Three Universal Truths About Direct Mail “It used to be ‘The customer is King.’” “Nowadays the customer is a dictator.” “Consumers have — and are wielding — unprecedented control over their relationships with marketers,” “TiVo and other personal video recorders allow them to skip right over … Continued

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