When Personalized Marketing Fails

Marketing Tech has been a part of the Buffalo Printing and Buffalo Direct Mail industry for more than a decade, and we’ve seen firsthand the success personalization can bring to marketing activities. Personalization uses variable data to create unique versions of direct mail, e-mail, booklets and more that are tailored specifically for the recipient. This … Continued

Dear Direct Response Letter Subscriber

Marketing Tech has been a part of the Buffalo Printing and Buffalo Direct Mail industries for more than ten years, and we know how to create messaging that works. Here are seven handy phrases you can use to make your copy stronger and smoother: “The answer may surprise you.” Use this one after asking a … Continued


Our November Marketing Tips and Talk issue has been released. Check what we’ve got for you: Read This Month’s Marketing Tips & Talk Newsletter

Data – What is it good for?

Apparently A LOT! It seems like everywhere you go nowadays that someone in the Buffalo Printing community is asking, “How do you use your data?” But why? It is a proven fact that data driven marketing pieces are more effective. But what kind of data is most effective and once the data is collected, how … Continued

How to Create Direct Mail that Can’t Fail

The Buffalo Printing industry is much more than a commodity provider. Printers with Marketing Services capabilities, like Marketing Tech, bring added value to each one of your projects. This article covers our recommendations for creating great direct mail and is an example of the insight we bring to every project. Think about direct mail. A … Continued

Choosing the Right Paper for Your Printing Project

The Buffalo printing industry can be very competitive. You can be most cost effective by providing accurate specifications when requesting estimates – this allows you to truly compare apples to apples and avoid surprises. This article focuses on Paper Terms & Weight Equivalents that will help guide you in establishing specs for your project. Text … Continued

Seneca Nation Murals

The Seneca Nation asked Marketing Tech to produce historical artwork for the Seneca Buffalo Creek Casino in Downtown Buffalo, NY. This artwork would adorn the walls for visitors to experience when traveling in one of the four vestibules from the parking ramp to the main casino building. The challenges of this project were many. How to represent … Continued

Perforated Notepads

H. Johnson Moving & Storage offers a complete array of moving services and storage solutions to customers in the Covington, KY, area. Whether you need long-term storage or records storage, they can help. They can also handle all types of moving scenarios, including complete relocations. H. Johnson contacted Marketing Tech to design and print information forms as a perforated … Continued

Marketing Tips & Talk – October 2015

Happy Halloween everyone! We’re celebrating the holidays by dressing up our website this month with a brand new web design. We’d appreciate it if you would provide us with your feedback if you have less than 1 minute to help us. We also have some helpful tips for you: Read This Month’s Marketing Tips & Talk … Continued

We’ve Been Growing

A critical vital sign of any company is growth and recently Marketing Tech’s growth has been phenomenal! We’ve been adding new employees to almost every department and made some recent investments in state of the art technology that has allowed us to serve our customers better. Along with the physical expansion has come the addition of new marketing services like marketing automation. … Continued

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