We live in an ever-expanding digital world that continues to evolve with the times. Each day, new technologies emerge and change the way in which we navigate our day to day lives. Virtual assistants help us explore the web and smartphones have become an extension of our human anatomy. Print marketing, on the other hand, … Continued
This week we thought we would spice things up by talking about some of the biggest marketing and advertising blunders in recent history. We all know that taking risks is a part of any great marketing strategy, but these companies took things a little too far and definitely paid the price. Hey, you win some … Continued
As a generation raised with social media in an era of a continually expanding digital universe, Generation Z is comprised of empire building creatives that are savvy well beyond their years. These 13 to 22-year-old masters of the digital world are spending billions of dollars each year on current technologies and make up a significant … Continued
We’ve been devouring a great deal of SEO content lately in order to explain what the heck SEO is and why it’s vital in marketing your business. The more paragraphs of information we read the better we are at shortening our explanation of the hundreds of things that make for good SEO. So here, … Continued
The marketing world is constantly evolving as new technologies surface at a rapid rate, so staying on top of the latest trends and techniques is crucial to the success of your marketing strategy. When it comes to content marketing, staying current is a necessity if you want to be a contender in the marketing sector … Continued
Over the past few years, voice search has been on the rise and it’s definitely here to stay. You may find yourself utilizing this feature more than you think. In a world so time conscious, the convenience just can’t be beat! Siri hit the scene back in 2011 and things have never been the same. … Continued
Have you ever thought about how difficult it would be to navigate the web if you had some form of vision impairment? In this era of extreme digitalization, chances are you know someone who deals with this struggle every single day. The World Health Organization estimates that approximately 1.3 billion people live with some form … Continued
Have you noticed an upswing in people talking about web accessibility? Or have you heard about any of the recent lawsuits against some major companies like Target and Netflix? We’ve been hearing the term ‘accessibility’ thrown around quite a lot recently, and in many cases, people have no idea what it means, especially in regards … Continued
When working in the marketing world, it’s likely that you’re going to be handling images or graphical elements in one form or another, so it’s important to understand how the file formats differ. Most people are familiar with the .png and .jpg extensions as they are the most common. However, there are an abundance of … Continued
There’s no way you’ve gotten this far into 2019 and haven’t heard the words “quality content” in passing. These buzzwords are sweeping the marketing world for a good reason! Content is the lifeblood of your marketing efforts. Quality content grabs attention and keeps people invested. The content you’re creating can be anything from photos and … Continued
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