MARKETING TECH
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How To Optimize Your SEO Strategy For Voice Search



Over the past few years, voice search has been on the rise and it’s definitely here to stay. You may find yourself utilizing this feature more than you think. In a world so time conscious, the convenience just can’t be beat! Siri hit the scene back in 2011 and things have never been the same. … Continued

5 Ways To Make Your SEO Efforts Accessibility-Friendly



Have you ever thought about how difficult it would be to navigate the web if you had some form of vision impairment? In this era of extreme digitalization, chances are you know someone who deals with this struggle every single day. The World Health Organization estimates that approximately 1.3 billion people live with some form … Continued

How to avoid website accessibility lawsuits



Have you noticed an upswing in people talking about web accessibility? Or have you heard about any of the recent lawsuits against some major companies like Target and Netflix? We’ve been hearing the term ‘accessibility’ thrown around quite a lot recently, and in many cases, people have no idea what it means, especially in regards … Continued

Digital image files and how to use them properly



When working in the marketing world, it’s likely that you’re going to be handling images or graphical elements in one form or another, so it’s important to understand how the file formats differ. Most people are familiar with the .png and .jpg extensions as they are the most common. However, there are an abundance of … Continued

What Defines Quality Content in 2019 and Why is it So Important?



There’s no way you’ve gotten this far into 2019 and haven’t heard the words “quality content” in passing. These buzzwords are sweeping the marketing world for a good reason! Content is the lifeblood of your marketing efforts. Quality content grabs attention and keeps people invested. The content you’re creating can be anything from photos and … Continued

10 Tips for Designing a Logo You Can be Proud Of



Designing a logo is easy, right? We really wish that were the case but unfortunately, it’s not usually that simple! A lot goes into crafting a brand’s visual identity and many times it’s a company’s first impression, so you want your design to be impactful. Although starting the creative process can be daunting, we’re here … Continued

How To Sell More Tickets to Your Event



So, you’ve got an event coming up but you have no idea on how to go about effectively spreading the word and generating ticket sales. No worries, we’ve all been there! Planning an event marketing strategy can be overwhelming and you want to be sure that the right people are being reached in order to … Continued

How does Marketing Tech build great websites?



We have been developing websites for quite a long time now and when we sit down with clients, we often hear the same complaints about their past experiences with their web developers. “They coded my website in some obscure language or Content Management System (CMS) and won’t return my calls for updates. And we can’t … Continued

Mental Health Association – Annual Campaign Study



Thanks for stopping by the blog! Last week, we held our monthly seminar here at Marketing Tech to talk about the strategy we employed to increase the Mental Health Advocates of WNY annual fund donations. Using a few useful tools in our MT toolbox, in 2018 we were able to lock down a 20% increase … Continued

Universal Design and Accessibility



  Are you reading this or listening to it? Wait, what? Listening? To a website? According to the World Health Organization, there are about 285 million vision-impaired people in the world, from slight issues to complete blindness. They are doing the same things online that we are – enjoying content, shopping, learning and sharing thoughts … Continued

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