MARKETING TECH
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Career Partners International Website



Career Partners International Buffalo | Niagara (CPIBN) celebrates their 30th Anniversary in 2016. They are a career and talent management firm providing effective, ethical services to recruit, retain, coach and transition employees. CPIBN prides themselves as transition specialists, supporting clients in career change, leadership development and job advancement. To celebrate their anniversary, CPIBN chose Marketing … Continued

File Types and Their Uses (Part 1)



Being a Buffalo Printing company for more than a decade, we’ve seen our share of art files – some good, some very bad. When working with a print, video or online designer, you may encounter the need to work with multiple types of files. There are many, but they fit into two categories, bitmap and … Continued

10 Rules for Good Graphic Design



With more than a decade of experience in the Buffalo Printing and Buffalo Direct Mail industries, we know good design. Good design not only has to be eye-pleasing, but also must deliver your message with impact. In the spirit of helping you capture your reader’s attention and delivering your messages successfully, here are ‘10 Rules for Good Graphic Design.’ … Continued

TIPS & TALK JANUARY 2016



Our January Marketing Tips and Talk issue has been released. Check what we’ve got for you: Read This Month’s Marketing Tips & Talk Newsletter

Three Universal Truths about Direct Mail



Marketing Tech has more than 10 years of experience in the Buffalo Printing and Buffalo Direct Mail industry, so we understand the significant impact direct marketing campaigns can have on consumer behavior. To demonstrate why direct mail packs such a “powerful punch” in today’s marketing landscape, three universal truths about Direct Mail have been identified … Continued

Harris Website



Harris School Solutions focuses on delivering integrated information systems designed to meet the needs of the K-12 and specialized educational markets. Their software and training programs are designed to deliver and achieve efficiencies and optimization for various school district departments. To showcase their software programs and services, Harris School Solutions required a comprehensive website upgrade … Continued

Tips and Talk December 2015



Our December Marketing Tips and Talk issue has been released. Check what we’ve got for you: Read This Month’s Marketing Tips & Talk Newsletter

Vinyl Window Signage



Dunn Tire offers tire and auto services in Buffalo, Rochester, Syracuse and Erie, PA. With competitive prices and quality services, their company is constantly expanding. To announce their excitement and let surrounding consumers know about their new store opening at 120 Broadway in the City of Buffalo, they had Marketing Tech design large window clings … Continued

When Personalized Marketing Fails



Marketing Tech has been a part of the Buffalo Printing and Buffalo Direct Mail industry for more than a decade, and we’ve seen firsthand the success personalization can bring to marketing activities. Personalization uses variable data to create unique versions of direct mail, e-mail, booklets and more that are tailored specifically for the recipient. This … Continued

Dear Direct Response Letter Subscriber



Marketing Tech has been a part of the Buffalo Printing and Buffalo Direct Mail industries for more than ten years, and we know how to create messaging that works. Here are seven handy phrases you can use to make your copy stronger and smoother: “The answer may surprise you.” Use this one after asking a … Continued

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