Mental Health Association – Annual Campaign Study



Thanks for stopping by the blog!

Last week, we held our monthly seminar here at Marketing Tech to talk about the strategy we employed to increase the Mental Health Advocates of WNY annual fund donations. Using a few useful tools in our MT toolbox, in 2018 we were able to lock down a 20% increase in donations from 2017’s annual campaign!

MT Tools Used

Direct Mail
Direct
Mail
data cleansing
Data Cleansing
landing pages
Landing
Pages
email marketing
Email
Marketing

Fall 2017

In the Fall of 2017, we merged and scrubbed 25 sets of data that the organization had gleaned from past events and donors and ran a deceased finder on the data to create one clean master file. Honesty, we really can’t stress the importance of data enough! Data is the lifeblood of your campaign. You can have the best content and strategy in the world but if the right people aren’t seeing it, then what’s the point? It is critical to be strategic about to whom you’re marketing. Having data on your customers, donors and members positions you to engage your target audiences with information that is meaningful to them. After we cleansed the data and created one clean master file, the next step was then to develop a letter mailer to go out to this list.

Having data on your customers, donors and members positions you to engage your target audiences with information that is meaningful to them.

November 2017

Marketing Tech produced and mailed a letter mailer for Mental Health Advocates Annual Fund campaign using the newly scrubbed data and they experienced their best campaign to date.

November 2018

Now, flash forward to November 2018 – The next step in the campaign process was to add in marketing automation using our Triggerpoint platform – which is our specialty! Triggerpoint is a data-driven platform that executes multi-channel communication campaigns while creating unique engagement experiences that result in increased giving and participation. We developed a Triggerpoint campaign and added emails and landing pages for a second round of contact with potential donors.

Excited about what Marketing Tech can do for your campaign? Contact us today!

And be sure to check out all of the wonderful things that the Mental Health Advocates of WNY are accomplishing! http://annualfund.mhawny.org/

© Marketing Tech Online 2019 | Privacy Policy

Page Reader Press Enter to Read Page Content Out Loud Press Enter to Pause or Restart Reading Page Content Out Loud Press Enter to Stop Reading Page Content Out Loud Screen Reader Support