For the first time in 97 years, United States postage rates have decreased.
Postage is actually going down! Effective April 10th, postal rates will decrease thanks to a US appeals court ruling. The reason for the decrease is the post office was allowed a substantial increase last January as they argued they lost a large amount of money in the recession. The court has now ruled those circumstances are no longer extraordinary.
This is great news for the direct mail industry as mail, already the most effective direct response marketing medium, has become even more cost effective.
Please see the link below to download a copy of the new rates for many of classes of mail that affect us marketers. If you would like printed hard-copies on cover stock sent to you let us know and we’ll mail some right out.