A new year means new rates.
While some classes are being reduced, the most used types of mail, now called marketing mail, will see slight increases. This category includes what was previously standard and non-profit mail:
- A basic first-class stamp is increasing from $0.49 to 50 cents each.
- Automated Non Profit and Marketing Mail / Standard Mail is increasing, but only by less than a half-cent per piece.
- Every Door Direct Mail (EDDM) is increasing per piece; ask Marketing Tech to compare EDDM to saturation mailing for your best value.
Overall, marketing mail is only up slightly over 2017 costs, so postage costs should not significantly impact your plans.
Marketing Tech can help take the sting out of increases and maximize your reach for any budget. Our postal expertise will develop the best strategy to reach the most people at the lowest cost, with impactful direct mail that results in action. Additionally, mail campaigns include move-updates, CASS certification for proper addressing and mail tracking.