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Web accessibility refers to a set of standards that make a website usable for people with various disabilities. Websites that are accessible provide an equally good experience to all of its users despite the possible limitations the users may have.
Making your website accessible also makes it a more user-friendly site for all visitors. This can help improve your SEO, profits, and will make your users happy when they are on the site.
WCAG Compliance is divided into three conformance levels (A-AA-AAA) which are organized based on the impact they have on design or visual presentation of the pages. IT IS IMPORTANT TO KNOW THAT THE HIGHER THE LEVEL, THE MORE RESTRAINING IT BECOMES ON DESIGN. It is certainly true that the more A’s the harder it is to achieve, but conversely the more people who are likely to benefit.
In addition to the rigorous process of general user interface design, Marketing Tech follows a strict checklist of items that must be implemented on an accessible website. At the end of the development phase, we scan the sites with automated tools such as Google Lighthouse, Wave, or Axe Accessibility. We also perform a check using a screen-reader and a keyboard. In order to increase compliance with WCAG 2.1, ATAG 2.0, ADA & Section 508 requirements we won’t consider the website complete until it passes all of our tests. Additionally, we partner with non-profits that serve people with disabilities to double-check our work and provide an additional report on the accessibility of a specific site.
In addition to our website accessibility enhancements listed above, the following Usability Tests are available:
Website Evaluation and Testing: In conjunction with My Blind Spot, a NY City based non-profit organization that provides resources to empower the blind towards independence and inclusion, Marketing Tech provides Usability Testing. Testing relies on individuals with disabilities to provide real-world feedback from end users. This hands-on approach allows us to compile and prioritize data, ensuring accessibility and usability of your digital platforms, reducing risk to litigation.
JAWS screen reader testing: Usability Tests where visually impaired users check the UX pathways from landing pages through to website exit with JAWS screen readers can be done by our partners at VIA WNY in Buffalo, NY. VIA can provide video of users’ findings which can be utilized by customers or Marketing Tech to adjust in order to provide JAWS users a better experience, increase compliance, and reduce risk to litigation.
Note: Marketing Tech does not guarantee that its effort to make your website accessible will shield it from litigation or fines.
Interested to see how accessible is your current website? Fill out the form below and our team will evaluate one page of your website free of charge.