What is Search Engine Optimization (SEO)?

Among the many digital marketing channels, SEO is probably the most valuable one because it can bring consistent long-term results.

The great majority of most websites traffic comes from search engines. Internet users often (if not always) start their online journey from a search box in their browsers. If you can get your website to come up on page one of search results for queries relevant to your organization, you will gain a valuable source of free online traffic.  

Optimizing a website for search engines usually includes the following processes:

  • Creating great and relevant content that your customers would love to engage with
  • Building authority in the industry and creating a good backlink profile
  • Providing flawless user experience to your website visitors, including those with disabilities and temporary physical limitations
  • Ensuring that your website is technically sound, error-free, and loads fast

How is Your Website Doing?

Get Your Site In Front of Your Audience

Marketing Tech provides search engine optimization (SEO) services to help your organization improve online visibility and attract more potential customers.

Our strategic SEO services are aimed at obtaining high rankings on various search engines and driving more organic traffic to your website. Search visibility increases your chances of getting profitable leads and conversions.

Our Process

Marketing Tech’s team customizes each SEO strategy based on the unique needs and goals of each organization. Our approach is to get to know you and your goals so we can become a true success partner, supporting you every step of the way.

Keyword Research

We get in the heads of your potential customers and do thorough research to discover how they would look for your business online. Different aspects like keyword search volume, competitiveness, and search intent are analyzed and incorporated into the campaign strategy.

Competitor Analysis

The SEO team completes research of your competitors and provides you with the insights into their SEO strategies. In addition to using your feedback on who your competition is, we often discover new competitors which you may not be aware of.

Content Creation

Marketing Tech will provide relevant and high-quality web content to promote your expertise in the field and gain higher rankings online. From blog posts to service pages, we ensure that the content is optimized and targeted towards specific goals.

Link Building

Our SEO professionals monitor your backlink profile to ensure no black hat tactics are being used against you. They also work to acquire new high-quality backlinks to improve your website’s authority in the industry or niche. Our team does not engage in or support the practice of building spammy backlinks from link farms or low-quality blog networks. 

Technical SEO

As a firm that also offers web development services, Marketing Tech will implement the use of best practices in technical SEO. Our developers can help with improving website speed, mobile friendliness, accessibility and other user experience components. The team also ensures that your website is technically sound, error-free, and works well with search engine crawlers.

Local SEO

Marketing Tech will assist in optimizing your listings on local directories, such as Google My Business (GMB). Our goal is to boost your chances of conversions by ensuring that your directory profiles contain the most accurate, consistent and relevant business information.

Buffalo SEO or National Presence

We work with clients of all sizes, including small businesses and organizations in our hometown of Buffalo, NY and the Western New York Area, as well as corporations with a national presence. 

Talk to us and see if we can help you elevate your web presence to the next level.

More on SEO:

word cloud with the word Keywords at the center

9 Simple Tips for Finding the Best SEO Keywords

Did you know that in the time it takes you to read this sentence, over 90,000 searches will have taken place on Google? If you…
SEO vs SEM words on a board

SEM vs SEO: Which Is Better for Your Bottom Line?

The fact of the matter is that when someone is looking up a service, their first move is to use a search engine 93% of…

A Brief Guide to Local SEO

If you are a small business owner, then you have probably heard of local SEO. Here is how local SEO benefits your business. Your…