6 Things You Need to Know About Social Media Marketing
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PPC Management Services
PPC Management Services
Pay-Per-Click (PPC) Advertising Services
Pay Per Click (PPC) is a method of online marketing that allows you to create highly-targeted advertising campaigns where you pay only when the audience interacts with the ads in the form of a click, view, or impression.
PPC offers high levels of precision when it comes to targeting your customer, allowing you to specify many different attributes of when, where, and to whom the ads are shown. PPC usually offers instant results and allows you to quickly track, analyze, improve and scale your campaign.
PPC can be set up using different platforms. Some of the most popular ones are Google (Google Ads, formerly known as Adwords), Facebook, Instagram, LinkedIn, and Microsoft Advertising (Bing, Yahoo and DuckDuckGo search engines). Depending on your business and specific goals of the campaign, you may choose one or several of these platforms for your ads.
PPC Opportunities by Platform
Search Engine PPC or Paid Search (Google, Bing, and other)
Google offers one of the most popular advertising platforms on the market. The distinction of Google Ads or Bing is that it allows you to target your customers by bidding on specific keywords or searches they type into the search engine. By taking into consideration the search intent behind the keywords, you have an opportunity to show your offer to people in a specific phase of the customer journey. In other words, if you do it right, you have a chance to present your product to someone who is ready to buy it immediately.
Social Media PPC (Facebook Ads, LinkedIn, Instagram, etc.)
Facebook and other similar social media platforms allow you to target its users based on all the data they provided to the platform. This includes demographic information, location, interests, hobbies, education, professional occupation, business industry, etc. Social media advertising is a great way to reach a broader audience that may not be familiar with your brand yet. There is also a great opportunity to nurture your leads with remarketing and reward customer loyalty with special offers.
Our PPC Management Process
Marketing Tech strives to build relationships with clients built on honesty, integrity and utmost respect. All of our communications will reflect that. Your project won’t be handed down the chain of command. The people you meet at the beginning of your journey will be the same people who work with you on a day-to-day basis.
Stepping Into Your Shoes
We take the time to get to know your organization, your goals and challenges. We take into consideration your past efforts, current marketing initiatives and your unique context to become a true reliable partner to your business.
Doing Our Homework
We perform keyword research and monitor social media conversations around your topics. We conduct competitor analysis and targeting criteria analysis to craft the best campaign aimed at the right audience.
Strategy and Planning
We recommend a course of action based on our research. We work with your internal stakeholders to plan the concrete steps of the campaign.
Campaign Creation
Depending on your preferences, this step can be hands-on, completely passive, or somewhere in between for you. Our team can provide a range of associated services including copywriting, creative assets design, landing page design and development, etc.
Management and Optimization
For the best results, it is never good to set it and forget it for PPC efforts. As soon as you launch your PPC program you will start collecting insightful data about its performance. This data will be used to change and tweak different aspects of the campaign to make it more successful.
Transparent Communication
We provide regular reports on key success metrics to give you an insight into how your campaign is doing. Our team is always here for you to answer any question you may have about our processes and your results. We also provide recommendations for major changes based on our insights.
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