6 Things You Need to Know About Social Media Marketing
In the modern business era, running a successful business means establishing a strong online presence. The vast majority of consumers research products, services, and…
Pay Per Click (PPC) is a method of online marketing that allows you to create highly-targeted advertising campaigns where you pay only when the audience interacts with the ads in the form of a click, view, or impression.
PPC offers high levels of precision when it comes to targeting your customer, allowing you to specify many different attributes of when, where, and to whom the ads are shown. PPC usually offers instant results and allows you to quickly track, analyze, improve and scale your campaign.
PPC can be set up using different platforms. Some of the most popular ones are Google (Google Ads, formerly known as Adwords), Facebook, Instagram, LinkedIn, and Microsoft Advertising (Bing, Yahoo and DuckDuckGo search engines). Depending on your business and specific goals of the campaign, you may choose one or several of these platforms for your ads.
Google offers one of the most popular advertising platforms on the market. The distinction of Google Ads or Bing is that it allows you to target your customers by bidding on specific keywords or searches they type into the search engine. By taking into consideration the search intent behind the keywords, you have an opportunity to show your offer to people in a specific phase of the customer journey. In other words, if you do it right, you have a chance to present your product to someone who is ready to buy it immediately.
Facebook and other similar social media platforms allow you to target its users based on all the data they provided to the platform. This includes demographic information, location, interests, hobbies, education, professional occupation, business industry, etc. Social media advertising is a great way to reach a broader audience that may not be familiar with your brand yet. There is also a great opportunity to nurture your leads with remarketing and reward customer loyalty with special offers.
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