Choosing the Right Keywords for Your Online Marketing

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Keywords, also known as key phrases, are the foundation of online marketing and vital to any SEO or PPC campaign. Choosing the right keywords for your campaign can make all the difference in your campaign’s success; helping Google and Bing deliver your website to the right customers when they go searching for your type of goods or services. Here are some tips for choosing the right keywords:

Keep your keywords relevant. Pretend you are a potential customer. Think about what they would be typing into a search engine. Make a list of your products and services, then make a list of keywords you think potential customers would use to find something your business provides.

Look at your competition. It will help to fill out your list of keywords that define your business. By looking at similar businesses’ websites to see what keywords they are using. Read their content and blog posts carefully. You can also use something like Ubersuggest to determine what keywords a competitor’s website is using.

Use long-tail keywords / key phrases. Use a long key phrase that describes your services, therefore making it more unique to your business. A one-word keyword is not only hard to rank for, but it also returns far too many varied results. A longer, more descriptive keyword phrase will return a higher conversion rate because it zeroes in on exactly what your potential customers are looking for. For example: “Protein Powder” is too short a key phrase, but “Best Protein Powder for Women Weight Loss” gets more specific to your product offering.

Use keyword research tools. Google Ads Keyword Planner is a great way to identify the best target keywords that your potential customers might use. You can use it to get historical statistics and traffic forecasts for the keywords you are researching.

Make use of your newly-found keywords. Now that you have your new and improved keyword list, use those phrases within the front-end content of your website: Home page, About page, blog posts, social media posts, etc. Also, use them on the backend of your site in the web page title, meta description, and in the alt text and titles of your images.

If all this sounds like work you need help with, get in touch with Marketing Tech below. We make online marketing easy.

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