It’s great that your business is thriving and you’re looking to take things to the next level. Marketing automation is a great way to improve efficiency in your workflow. Chances are, you…
Integrated & Automated Marketing Campaigns
Marketing automation is the process of automating direct marketing campaigns and integrating multiple mediums such as direct mail, landing pages, email, text, and social media. We use our platform called Triggerpoint to design, build, and execute automated marketing campaigns for our clients. There is no training or software for your staff to learn. Everything is managed by our team. We make automation easy while you reap the benefits of increased engagement, response rates, and ROI over single campaigns.
Triggerpoint allows you to develop personalized one-to-one relationships and messages integrating traditional and direct marketing with digital channels such as emails, landing pages, and social media.
Use Data to Personalize Your Message
Having data on your customers, donors and members positions you to engage your target audiences with information that is meaningful to them. You’ll get better results without wasting your time and resources. We can help you get more contacts for your business, target your existing customers, and learn from their behavior.
Personalized traditional and electronic mail has proven to get significantly better response results. Customers really appreciate it when you demonstrate that you know something about them and that they’re receiving a unique piece. Speak directly to your audience. Personalize your content, creative pieces, and offerings.
“Marketing Tech has done a great job streamlining and tracking our direct mail and online marketing. They are knowledgeable, efficient, creative, and responsive to our needs especially being a non-profit client.”
Mental Health Advocates of WNY
Many companies use either digital or print marketing but never think to combine the two. This is how to successfully use these two strategies together. While digital marketing is clearly taking over…