Understanding Search Engine Marketing

searching on a phone

Are you hoping to learn more about search engine marketing (SEM) to figure out if this is a marketing strategy you could be using to promote your business? SEM a great way to improve your website’s visibility on search engine result pages which can put your site in front of tons of new audiences.

Keep reading this guide for some information on the basics of search engine marketing. Use this strategy to improve your website visibility in no time.

The Benefits of SEM

With the popularity of search engines, there are people searching for solutions online more than ever before. Search engine marketing works to increase a website’s reach on these platforms, making it a crucial marketing solution. This is a great way for companies to get their website in front of tons of qualified leads.

In SEM, advertisers only pay for impressions that result in website visits which makes it a very effective way for companies to spend their marketing dollars. Additionally, the more website visitors you receive, the better your ranking is in search engine results. This is a great way to get immediate results, as it is one of the fastest ways to drive traffic to your website.

How SEM Works

Search engines use very complicated algorithms to make sure each search gets relevant results using information such as location. With paid search advertising, sponsored ads appear both on the side and top of the search engine results pages which helps websites gain more prominence. Results occur based on search terms, otherwise known as keywords.

A results page will allow a searcher to come across multiple ads from different companies whose ad keywords match that of the search terms. A marketer can work with an SEM network to conduct keyword research and come up with a set of words that are relevant to your website, industry, product, or solution. You can also set a location for where the ad will be displayed geographically.

A text ad will be created to display in the search results and the marketer will bid on the price they are willing to pay for each ad click. Text-only ads are incredibly easy for marketers to produce, and contain a headline, body text, and a call to action with a URL hyperlink.


Are you wondering what the difference is between SEM and SEO? SEM usually refers to paid search marketing, where marketers pay to have their ads displayed in search results. SEO or search engine optimization is different because it doesn’t pay for clicks, but instead organically appears in search results based on having the most relevant content for the search terms.

Search Engine Marketing: The Basics

Now that you know the basics of search engine marketing, you can try using this strategy to generate leads to your site. This is a marketing budget-friendly solution that can put your website in front of quality leads. Improve your online visibility with search engine marketing today.

Are you looking for a company that can take care of your marketing needs for you? If so, contact us today.

We’re here to help with any of your needs, just drop us a line.

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