How Marketing Tech Helped U-C Coatings Relaunch Its Seal-Once® Brand Challenge:

Rebrand Under
a Tight Deadline

By: Marketing Tech of WNY

U-C Coatings, a leader in wood protection, was in need of rebranding one of its product lines: Seal-Once®, an eco-friendly waterproofer, sealer, and stain for exterior wood surfaces. The project presented a few challenges: first, to integrate the current product line’s logo together with the Seal-Once® company logotype as part of the elements in the new logo design; and second, to design new labels that were user-friendly and clearly communicated the product’s benefits. The most significant challenge was a very tight deadline to have all new labels and marketing materials ready for a major national trade show.

The traditional process—which involves designing labels, hiring a professional photographer, and then moving to a time-consuming print production—was too slow and expensive. U-C Coatings needed a seamless, all-in-one partner that could deliver a complete rebrand process from start to finish.

The Solution

A Complete Partnership for Logo, Label Design, 3D Rendering and Digital Printing

Marketing Tech partnered with U-C Coatings to provide a comprehensive, end-to-end solution. We didn’t just offer one service; we managed the entire rebrand process for their product line. Our integrated approach included:

1. Product Logo and Label Design:

We collaborated with the U-C Coatings VP of Marketing to develop a new, clean, and timeless design that communicates the product’s benefits. Our solution was focused on using icons to highlight key product features and benefits, which the brain processes faster than text.

Front Label Design and Strategy

  • Prioritized White Space: Strategically guides the consumer’s eye directly to the product name, application photos, and key benefits.
  • White Background: Ensures the product stands out prominently against the highly colorful labels of competitors on the shelves.
  • Brand Alignment: Uses white to convey a sense of cleanliness, reinforcing the company’s mission to provide eco-friendly products free from harsh materials.

Back Label Design and Strategy

  • Clean & Organized Layout:
    Formatted to hold essential
    content, including:
    – Preparation instructions
    – Application details
    – Storage and safety guidelines
    – Company contact information

  • Visual Consistency:
    Maintains a cohesive look and
    feel that aligns seamlessly with
    the goals of the front label.

2. Photorealistic 3D Renderings:

To help U-C Coatings visualize the new branding without the high cost and time of a professional photoshoot, we expedited the process by creating realistic 3D renderings for each product label. The client was so impressed with the quality that they chose to use these renderings for their product displays and marketing collateral. These 3D renderings were used for both print and digital materials, saving significant time in photoshoot sessions and photo retouching costs.

3. High-Quality Digital Printing:

The final step was to use digital printing to produce the new labels and collateral materials. This gave U-C Coatings the flexibility to order the exact quantities they needed (print on-demand), eliminating waste and providing an eco-friendly option that aligned with the product’s own mission of natural wood protection.

The Results

A Successful Relaunch, On Time and On Budget

By leveraging our complete design-to-digital-print solution, U-C Coatings was able to:

  • Accelerate Speed to Market:
    Our integrated approach significantly cut their creation timeline, ensuring they met their target trade show launch date.
  • Reduce Costs and Waste:
    Digital printing services allowed for on-demand production, so they only paid for the labels and collateral materials they needed, saving them money and reducing environmental waste.
  • Ensure Visual Consistency:
    The 3D renderings were so realistic that U-C Coatings chose to use them for their promotional materials and on major retailer sites like Ace Hardware and Home Depot.
  • Support Their Green Mission:
    The use of digital printing provided a sustainable and eco-friendly option that was a perfect match for a brand focused on natural wood protection.
  • Accelerate Speed to Market: Our integrated approach significantly cut their creation timeline, ensuring they met their target trade show launch date.
  • Reduce Costs and Waste: Digital printing services allowed for on-demand production, so they only paid for the labels and collateral materials they needed, saving them money and reducing environmental waste.
  • Ensure Visual Consistency: The 3D renderings were so realistic that U-C Coatings chose to use them for their promotional materials and on major retailer sites like Ace Hardware and Home Depot.
  • Support Their Green Mission: The use of digital printing provided a sustainable and eco-friendly option that was a perfect match for a brand focused on natural wood protection.

This project demonstrates a comprehensive partnership by offering an integrated solution from initial logo, label design and product visualization to final digital printing. We delivered an efficient, cost-effective and high-quality rebrand that exceeded the client’s expectations while also helping the environment.

This image showcases the new Seal-Once® labels, high-quality 3D renderings and brochure developed and printed during Marketing Tech of WNY’s comprehensive rebranding campaign.

Ready to launch your next rebrand on time and on budget? We are here to help.

Don’t let tight deadlines stall your growth. Partner with an all-in-one team that delivers seamless design, 3D rendering, and high-quality digital printing.

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Or call us directly at 716 332 4369

Or call us directly at 716 332 4369