You don’t become an expert in print marketing overnight. It takes decades of learned experiences, relationship building, and understanding what companies need and want from their marketing materials. We have worked for years in WNY to forge long-lasting relationships with clients in many different industries. One industry that we have always been proud to work alongside is the manufacturing industry. As Q3 sits right around the corner, manufacturing companies will need to maximize sales and potentially attend some trade shows, so we figured it was a good time to start thinking about spec sheets and sales leave-behinds!
Here are a few ways we can help manufacturing companies with print marketing!
Create Easy-scan Leave-behinds
Turning Technical Data into Sales Tools
Partner for Ongoing Print Needs
Create Easy-scan Leave-behinds
Much of manufacturing sales comes down to face-to-face interactions. It can be much easier to explain the intricacies and specifics of a niche manufacturing service or product to someone in person who knows what you are talking about. This isn’t always possible, but whether you do get an opportunity to present during a sales meeting or just a minimal face-time connection at a trade show or other event, it’s essential to have printed sales tools that help that connection last and be remembered.
Conversations regarding your interaction with key decision-makers or other professionals will continue long after you or your sales team has left, which means the materials you leave behind with them will be relevant to their decision. Your leave-behind materials must be eye-catching, professional, and memorable.
These tangible assets can certainly leave a lasting impression. They can reinforce your message and provide a reminder in the future of why you are the right company for them. With the ability to tie in QR codes to allow your sales target to save your contact info, or open to see a video or other important link, you can also leave an additional message when they take advantage of that user experience.
We have experience working with manufacturing companies to create attractive print marketing materials at every stage of the sales process. From brochures, to sell sheets, to flyers, and catalogs, we can help you create print marketing that you are proud of, and that shows off your product or service, and differentiates your brand from your potential competition.
Turning Technical Data into Sales Tools
Another aspect of having a powerful print marketing strategy for your manufacturing company is the ability to simply translate complexities into easy-to-digest materials, like spec sheets for example. A spec sheet is a one-page document that provides a list of a product’s features and characteristics. It provides the product’s features, specifications, and details. This helps to explain what it does, how it does it, and the why behind production and sales.
Spec sheets can typically be found in the manufacturing industry, as well as engineering, construction, and electronics. They may not always be considered a sales tool, whereas sell sheets and fact sheets may typically be more attributed to marketing and leave-behind materials. However, when your spec sheet is also created in a way that is eye-catching, professional, and memorable, it can provide a good demonstration of the attention to detail that your brand represents. It can help to create and retain a lasting good first impression in the early stages of the sales process.
You sometimes need to consider that the reader may not have any idea about your product, so you want to be detailed and specific when crafting a spec sheet. They help to provide manufacturing information for manufacturing parts, and if you don’t have the required amount of detailed information to get things done, or sell them, the company will likely move on to another seller/manufacturer.
Whether you need help with creating a more attractive spec sheet or just want to talk about what we might be able to do to help you sell better, we should talk!
Partner for Ongoing Needs.
Beyond spec sheets and leave-behind materials, any manufacturing company should have a partner with a skilled and reputable print marketing company for ongoing needs. If you don’t have a go-to provider that can stay close with you, provide ongoing feedback, and be there when you need something, you’ll likely end up in a state of disorganization and frustration.
Marketing Tech has a saying, “You name it, we print it.” That means we can tackle any print job. We have done work in creating signage throughout a factory in the form of vinyl banners and large format signage. We have helped to create eye-catching business cards, brochures, and other sales leave-behinds. We have created in-depth catalogs to help show off products powerfully and memorably. We have the graphic design team to help you and the print team to execute your design strategy. If you need to market through the mail or on social media, we can also help there.
If you want to speak with someone about how Marketing Tech can help your manufacturing company, please just give us a call or fill out our contact form to get in touch with us today!
