Print marketing isn’t going anywhere anytime soon. Print marketing has evolved over the last decade, and nowadays you can incorporate many of the same tactics, intentions, and strategies that you may execute in digital marketing, with print, with the ability to target demographics and track results. Every company is different, but when it comes to print marketing, there are a few guidelines to consider, no matter what your industry.
By partnering with an experienced expert here in Buffalo, you can trust that you’ll have all of the following needs met with your print marketing campaign.
What makes a print marketing strategy effective?
Intent
What is the goal of your marketing? To drive traffic to your brick-and-mortar location? To increase donations to your nonprofit? To target a very niche audience? To get the word out about an upcoming event or promotion? By working with a local expert in print marketing, we will help you ensure your intentions are going to help your ROI and help maximize your results.
Communication
Now that you know your concrete intention for this marketing campaign, we can start to think about who needs to receive this message, how, when, and what it will look and feel like to the recipient. By communicating with your team and our team on what will make this campaign successful, we can begin to map out how we will execute and put together a plan that will help ensure those goals are met.
Audience
Who, when, and how will see this print marketing? You can be very creative with print marketing, and provide variable data printing for personalizing print messages based on demographic, age, and much more. In Direct Mail, and Every Door Direct Mail, you have options on who will receive your marketing, and targeting the right audience at the right time is crucial. Without understanding who the best fit is for your offer, you’re going to waste a lot of time (and paper) on sending print marketing to the wrong audience, and not get great results. By partnering with a print marketing expert, you can count on experience to ensure the right audience is targeted, and the message is received in the right way.
Message
We’ve determined our intentions, communicated what it will take to execute, and determined the right audience… Now is the fun part. Designing your print marketing is the fun part, all the hard stuff is out of the way. Crafting your print marketing can be simple, or complex, depending on your needs. We can create something from nothing, or you can provide your own designs for us to print. With some of the highest quality graphic designers in Buffalo, we are confident in our team’s ability to create materials that you and your team are proud of.
Any print marketing strategy requires the right intention, communication, knowing your audience, and a quality message/creative. If you’re a Buffalo business struggling to understand how you can increase your customer/client base, let’s talk. We have worked with companies in countless industries here in WNY and beyond, to help provide print marketing with results. Just give us a call or fill out the contact form to speak with a print marketing expert today!
